Video Takeover [Engl.]
Visualisation
Format concept
The Video Takeover consists of two parts: a Full Screen Video and a Billboard (delivered in the Super Banner position).
Showcase
File format
The format consists of two parts: a Billboard in 910x250 pixel and a Full Screen Video.
You only need to deliver the raw data. This consists of the following parts:
- Full Screen Layer (video file): The video must be delivered as an physiscal mp4-file
- Super Banner / Billboard (graphic):
- with Call-to-Action (.png at best with transparency) / .jpg / .gif
- Size: 910x250 pixel
- the Billboard must be delivered as an physical .jpg or .png file.
| technical specification | specifications |
|---|---|
| Format | mp4 |
| conversion | H.264 |
| Frame rate | 25 FPS |
| colour intensity | 32 Bit |
| resolution | 1280x720 |
| aspect ratio | 16:9 |
| Max. file size of a video | 5 MB |
| Max. length of spot | max. 30 s |
| audio | Please note that the EBU R 128 is observed. The sound must be integrated into the video file. |
| play | The ad should start directly in with first frame, black Screens at the beginning or at the end are not permitted. Please, take care that the video not include matte at up/down/left or right. |
Special features of Publisher
Please note:
Sites:
- Auto-Motor-und-Sport.de
- Desired.de
- Familie.de
- Freenet.de
- Giga.de
- Kino.de
- Madame.de
- MensHealth.de
- Outdooractive.de
- Outdoorchannel.de
- Runnersworld.de
- Schlager.de
- Spieletipps
- t-online.de Homepage
- t-online.de Portale
- WomensHealth.de
- Abendblatt.de
- Braunschweiger-Zeitung.de
- DerWesten.de
- Express.de
- Gifhorner-Rundschau.de
- Hamburg.de
- Harzkurier.de
- Helmstedter-Nachrichten.de
- Ikz-online.de
- Morgenpost.de
- News38.de
- Nrz.de
- Otz.de
- Peiner-Nachrichten
- Salzgitter-Zeitung.de
- Thueringen24.de
- Thueringer-Allgemeine.de
- Tlz.de
- WAZ.de
- Wolfenbuetteler-Zeitung.de
- Wolfsburger-Nachrichten.de
- Wp.de
- Wr.de
Delivery
Content to be reloaded must be hosted externally (polite download).
All Redirects and tracking pixel must completely support HTTPs. Make sure that transfers to external servers are carried out independently of the protocol (example: //www.andererServer.de).
Due to the file sizes, please provide a download link if possible.
Fullscreen Video - Mechanics
The ad generally starts with "Sound off". Only a clear user action (click) may activate the sound.
The Full Screen Video is delivered only once per page access (no Loop). A still image remains at the end of the video. When the page is reloaded, the Full Screen Video is delivered once more and ends again with a still image.
The Full Screen mode of the video contains a Close button in the top right corner.
General technical specifications and Tracking Guidelines
notes:
- all trackings or redirects must be 100% SSL-compliant.
all ad tags/trackings to be used by us must contain the GDPR macros according to TCF v2.0 and all vendors used must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB
Heavy Ad Interventions in Google Chrome
With Chrome 86, Google starts blocking ads that are resource-heavy and use an egregious amount of CPU or network bandwidth.
This happens as an reaction to consumers are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.
In order to avoid such a blockage of the creative we recommend to consider the restrictions/guidelines from Google:
https://developers.google.com/web/updates/2020/05/heavy-ad-interventions
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