Billboard Ad [Engl.]
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Format concept
The Billboard Ad stands for an impressive appearance due to its size and optimal placement in the user's direct field of vision.
This format offers sufficient space for individual creations through graphics, movies or interactive elements at an exposed position of the website.
Dimensions
Format | Size (width x height) |
|---|---|
Billboard Ad | 800x250 Pixel |
may vary depending on publisher (see "Special features of Publishers" below)
The maximum size across pages is 770 x 250 pixels. Please note that rotations across pages have different content placements.
File Size
Total weight | |||
|---|---|---|---|
Format | Initial (incl. Tracking) | Subload (incl. Tracking) | Total (Initial + Subload) |
Billboard Ad (physical creative) |
|
| max. 150 KB |
Billboard Ad (Redirect) | max. 150 KB | max. 300 KB | max. 450 KB |
Delivery
Delivery | Format |
|---|---|
physical creative | .gif, .jpeg, .png or HTML5 |
or | |
Redirect | Iframe-Redirect or JavaScript Redirect |
Special features of Publisher
Maximum sizes of individual publishers:
There are some publishers who can realize not only the standard size but also their own maximum sizes - you can find a list of corresponding publishers and sizes.
The standard size also applies to network and theme channel rotations (see point above "Dimensions & File size").
HTML5
General technical specifications and Tracking Guidelines