General information for creatives with video / audio content [Engl.]
Videos
Mandatory information
Ads with video/audio content must, at any given time, include 3 well-visible and immediately clickable buttons (stylised or as text):
Stop
Pause/Play
Audio on/off
Technical specification | Specifications |
|---|---|
Format | MP4, optional: WebM, and Ogg (siehe Browser Support https://www.w3schools.com/html/html5_video.asp) |
Frame rate | 25 FPS |
Max. file size of a video | Click-to-play: max. 5 MB Autoplay: max. 2,4 MB |
Integration | Use the video API of the browser to integrate videos. |
Loading options | Version Click-to-play Videos may only be started and played following a user action (clicking on a 'Play' button, swiping to expand the ad). The video file may only be downloaded when the user starts the video or when the 'subload of the ad' has been triggered. Automatic starting of the video without a clear action by the user is not permitted. Autoplay The video file may only be downloaded after the 'subload' of the advertisement has been triggered. The audio of the video must be set to 'Off' by default and may only be activated through user interaction. |
Max. length of spot | max. 30 s |
Repeated playback | Video may be played a maximum of 2x. Following that, the video must stop automatically. |