Sticky Billboard Ad [Engl.]

Visualisation

The Sticky Billboard stands for an impressive appearance due its size and optimal placement in the user's direct field of vision.
The format starts normally on the traditional billboard space. Only when the user scrolls does the stickiness take effect and a close button appears in the ad.
The format remains 5 seconds wide and without transparent areas to the left and right of the advertising material.
If the user has scrolled down, the format slowly moves up out of the viewport. Then the format is in its usual place, the stickiness don´t come back.