File to be delivered: https enabled URL in JSON or xml format.
Please note that the server delivering this URL must be able to withstand the volume.
If you have any questions about the JSON format, please do not hesitate to contact us.
Dimensions & file weight
Maximum weight of the feed: 100 KB
The delivery of the server should be done using Gzip.
The number of images that can be displayed in the feed ad depends on how heavy the images are that are stored in the feed.
In order to use up to 5 images, the images should not be larger than 50Kb each.
Features Publisher
All product-related info (dynamic content) is pulled from the feed and updated automatically.
The following components must therefore be present in the URL:
- Headline / subline if applicable
- product images
- prices
- discounts
- description texts
- Additional markups
The creative also includes
- Logo placement
- color areas
- animations
- Determination of the arrangement of dynamic content
Product images and text are pulled from the URL.
In addition to the feed URL, we need the following assets:
- Logo as open PSD/ .eps file
- Product/campaign claim
- Elements such as discount disruptors, specifications on pricing (e.g. MSRP, strike prices, etc.)
- style guides
As fonts that can be freely used for product information from the feed, we ask to choose from the following fonts:
- Times New Roman
- Arial
- Helvetica
- Verdana
Delivery
Delivery: 20 working days before the start of the campaign we need all the above files.
