Flag Ad (Engl.)
Visualisation
Format concept
The Flag Ad consists of proven large display formats. The advertising form combinations are one of the most eye-catching formats and guarantee advertisers an individual and exclusive appearance. They allow tailor-made design of the advertising material and increase the attention of your target group.
The ad flag consists of a combination of the advertising media: billboard, super banner and skyscraper on the right (wallpaper).
Visibility:
The Skyscraper docks by default from the right to the Superbanner. The delivery comes as standard with a Sticky Skyscraper. Additional Superbanner or Billboard are also no longer bookable, as already part of the format. If another skyscraper is to be played in addition to this format, a "Full Frame Ad" with standard Sticky Skyscraper delivery on the left and right should be booked.
File format
- .gif / .jpeg / .png
- HTML5 Iframe Redirect
Dimensions and file weight
Size:
- Superbanner: depending on publisher individually
- Billboard: depending on publisher individually
- Sky: 120 x 800 Pixel
File size of each Banner:
- .gif / .jpg / .png: 100 KB
- HTML5: 100 KB initial + 200 KB download
Total file size:
- .gif / .jpg / .png: 300 KB
- HTML5: 300 KB initial + 600 KB download
Special features of Publisher
Overview publisher-individual sizes:
A List of the relevant publishers and sizes can be found here.
The Flag Ad can not be booked as a network or theme channel rotation.
Delivery
Only physical ads or Iframe Redirects can be used.
Flag Ad:
The Full Frame Ad must be delivered in three parts that can be put together (each as a seperate Creatives) angeliefert werden. It is not possible to use a single background graphic. The dimensions below apply to the side docking of the Skyscrapers to the Leaderboard.
Background colour:
We also require the hexadecimal colour code for the optional colouring of the background (example: #000000). The color may not be white (#ffffff).
General technical specifications and Tracking Guidelines
notes:
- all trackings or redirects must be 100% SSL-compliant.
all ad tags/trackings to be used by us must contain the GDPR macros according to TCF v2.0 and all vendors used must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB
Heavy Ad Interventions in Google Chrome
With Chrome 86, Google starts blocking ads that are resource-heavy and use an egregious amount of CPU or network bandwidth.
This happens as an reaction to consumers are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.
In order to avoid such a blockage of the creative we recommend to consider the restrictions/guidelines from Google:
https://developers.google.com/web/updates/2020/05/heavy-ad-interventions
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