Flag Ad (Engl.)

Visualisation


Format concept


The Flag Ad consists of proven large display formats. The advertising form combinations are one of the most eye-catching formats and guarantee advertisers an individual and exclusive appearance. They allow tailor-made design of the advertising material and increase the attention of your target group.

The ad flag consists of a combination of the advertising media: billboard, super banner and skyscraper on the right (wallpaper).

Visibility:

The Skyscraper docks by default from the right to the Superbanner. The delivery comes as standard with a Sticky Skyscraper. Additional Superbanner or Billboard are also no longer bookable, as already part of the format. If another skyscraper is to be played in addition to this format, a "Full Frame Ad" with standard Sticky Skyscraper delivery on the left and right should be booked.


File format


  • .gif / .jpeg / .png
  • HTML5 Iframe Redirect

Dimensions and file weight


Size:

  • Superbanner: depending on publisher individually
  • Billboard: depending on publisher individually
  • Sky: 120 x 800 Pixel


File size of each Banner:

  • .gif / .jpg / .png: 100 KB
  • HTML5: 100 KB initial + 200 KB download


Total file size:

  • .gif / .jpg / .png: 300 KB
  • HTML5: 300 KB initial + 600 KB download

Special features of Publisher


Overview publisher-individual sizes:

 A List of the relevant publishers and sizes can be found here.


The Flag Ad can not be booked as a network or theme channel rotation.

Delivery


Only physical ads or Iframe Redirects can be used.

Flag Ad:
The Full Frame Ad must be delivered in three parts that can be put together (each as a seperate Creatives) angeliefert werden. It is not possible to use a single background graphic. The dimensions below apply to the side docking of the Skyscrapers to the Leaderboard.

Background colour:
We also require the hexadecimal colour code for the optional colouring of the background (example: #000000). The color may not be white (#ffffff).


 General technical specifications and Tracking Guidelines


notes: 

  • all trackings or redirects must be 100% SSL-compliant.
  • all ad tags/trackings to be used by us must contain the GDPR macros according to TCF v2.0 and all vendors used must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB


Heavy Ad Interventions in Google Chrome

With Chrome 86, Google starts blocking ads that are resource-heavy and use an egregious amount of CPU or network bandwidth.
This happens as an reaction to consumers are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.

In order to avoid such a blockage of the creative we recommend to consider the restrictions/guidelines from Google:

https://developers.google.com/web/updates/2020/05/heavy-ad-interventions


 Ströer Tracking Guidelines... expand here


The Ströer specifications have moved to stroeer.de.

Please find the most actual information and specifications regarding the Ströer Tracking Guidelines.


Click here: https://www.stroeer.de/en/planning-booking/specifications/online-ads/stroeer-tracking-guidelines/

Ströer Tracking Guidelines for advertisers and agencies on the use of trackings

1. Tracking in general


Up to five tracking pixels per creative have proven themselves as standard. This usually includes:

  • two tracking pixels for impression tracking (media agency and technical service provider)
  • a clickcommand
  • a viewability measurement (e.g. meetrics)
  • a market research pixel (e.g. GfK)

Ströer randomly checks the validity and amount of trackings. After prior consultation, a higher number of trackings can also be used.

All file sizes include all trackings.


2. personal data


Cookies and similar technologies which store and/or read out personal data on the user's device as well as further data processing must comply with the guidelines of the German Telemediengesetz, the EU General Data Protection Regulation (GDPR) and be listed on our vendor whitelist.

If there are any questions regarding the Ströer vendor list, please contact: vendorlist@stroeer.de


In particular (but not conclusively) the following types belong to it:

External tracking pixels, which analyze and record user behavior and, if desired, compare it with a downstream database on the customer side, must be explicitly released by Ströer before the start of a campaign. This includes any of the following pixel types:

  • Ad Verification (reading the environment)
  • Targeting quality (testing the effectiveness of the used targeting)
  • User profiling (collecting profile data)
  • Third party retargeting (re-targeting of users outside our network via external pixels)

3. tracking service providers (vendors)


All technical service providers (vendors) which will be used by agencies and advertisers must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB and listed on our vendor whitelist.

If there are any questions regarding the Ströer vendor list, please contact: vendorlist@stroeer.de


4. Consent-Signaling for direct campaigns


For all cookies and similar technologies that are used in the context of the direct campaign on our portfolio, the necessary GDPR macros for the vendors used must be transmitted to us.

In order for us to be able to recognize/find these GDPR macros, we need to know at least 5 working days before start of a campaign how and where these GDPR macros will be implemented in the redirects, scripts, iframes and/or any other tracking.

All adtags/redirects/trackings to be used on our portfolio must contain these GDPR macros.


 Note:  Without this information we cannot ensure that direct campaigns can go live.


5. Counting differences


Counting differences in delivered ad impressions, caused by the selective filtering of an external tracking pixel (e.g. ad verification pixel), will not be acknowledged by Ströer or billed in Ströer's favor without prior consultation, unless they can be proven by a validated data basis.


6. Bundesdatenschutzgesetz BDSG


the Bundesdatenschutzgesetz BDSG must be observed in any case

https://www.gesetze-im-internet.de/bdsg_2018/


7.  Further use of collected tracking data


The use of the collected tracking data is exclusively for the booked campaign and limited to the booked period in our network.

Any further use or sale of the data to third parties is prohibited.








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