Mobile InText Spot [Engl.]

Visualisation

Format concept

The Mobile InText commercial offers the integration of moving images in editorial content. The format appears only when the user scrolls down in the text. The InText commercial adapts dynamically to the respective content or article width. The ad starts without sound, which can be activated upon user interaction. The Mobile InText commercial offers a high throughput rate, is innovative and smartly integrated into its environment.

File format & other specifications

Video formats: mov / flv / mpeg4 / avi, etc.
Codec: every video codec format, except: ProRes 4444, HDV 720p60, Go2 Meeting 3 & 4, ER AAC LD, REDCODE
Sound: on
Lenght: Maximum 30 seconds (additional technical costs for ads > 30 sec)

+ URL Redirection (Click Command)

OR

VAST Redirect (we are VAST 3 compliant)

Dimensions & file size

Resolution: max 1920*1080 – min 640*360 (720p recommended)
Aspect Ratio: 16:9 (4:3 not supported)
Maximum video size (converted): not greater than 5 MB

Maximum ad size for VAST Redirect hosted by agency: 5MB

Special features of Publisher

Please note:

OMS only via freewheel.tv

Delivery

You can deliver the video commercial physically or as VAST Redirect. On physical delivery, we will be happy to convert your commercial into the required format. You will find the detailed specifications below under "Delivery".

Lead time:
ATTENTION: To ensure the timely start of the ad/campaign, we will need the material at least5 working days before the campaign starts

Delivery of video file in raw format

Container: .mp4
Codecs: MPEG-4 Part 14 / h264
Dimension: 640x360 pixel, alternatively 1024x576 pixel or 1920x1080 pixel (preferable for full screen formats)
Frame rate: 25 or 30 frames
Max. file size: 200 MB
Commercial lenght: max. 30 seconds
Audio qualities: 48 or 44 kHz, 16 bit, stereo
Part of the data delivery: Video, tracking pixle (no JS-Pixel) and click counters (Click Trough Tracking Pixel)

Delivery as VAST Redirect

Container: .mp4
Codec: vp6 / h264 (depending on booked web page)
Dimension: min 640x360 – max 818x460
Bit rate: 750 Kb/s – 1Mb/s
Frame rate: 25 frames
Audio: MPEG
Audio version: Version 1
Audio profil: Layer 3
Audio Settings Mode: Stero
Audio bit rate mode: constant
Audio bit rate: 128 Kb/s
Audio channels: 2
Audio sampling rate: 44,1 KHz

General technical specifications and Tracking Guidelines

notes:

all trackings or redirects must be 100% SSL-compliant.
all ad tags/trackings to be used by us must contain the GDPR macros according to TCF v2.0 and all vendors used must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB

Heavy Ad Interventions in Google Chrome

With Chrome 86, Google starts blocking ads that are resource-heavy and use an egregious amount of CPU or network bandwidth.
This happens as an reaction to consumers are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.

In order to avoid such a blockage of the creative we recommend to consider the restrictions/guidelines from Google:

https://developers.google.com/web/updates/2020/05/heavy-ad-interventions

Ströer Tracking Guidelines... expand here

The Ströer specifications have moved to stroeer.de.

Please find the most actual information and specifications regarding the Ströer Tracking Guidelines.

Click here: https://www.stroeer.de/en/planning-booking/specifications/online-ads/stroeer-tracking-guidelines/

Ströer Tracking Guidelines for advertisers and agencies on the use of trackings

1. Tracking in general

Up to five tracking pixels per creative have proven themselves as standard. This usually includes:

two tracking pixels for impression tracking (media agency and technical service provider)
a clickcommand
a viewability measurement (e.g. meetrics)
a market research pixel (e.g. GfK)

Ströer randomly checks the validity and amount of trackings. After prior consultation, a higher number of trackings can also be used.

All file sizes include all trackings.

2. personal data

Cookies and similar technologies which store and/or read out personal data on the user's device as well as further data processing must comply with the guidelines of the German Telemediengesetz, the EU General Data Protection Regulation (GDPR) and be listed on our vendor whitelist.

If there are any questions regarding the Ströer vendor list, please contact: vendorlist@stroeer.de

In particular (but not conclusively) the following types belong to it:

External tracking pixels, which analyze and record user behavior and, if desired, compare it with a downstream database on the customer side, must be explicitly released by Ströer before the start of a campaign. This includes any of the following pixel types:

Ad Verification (reading the environment)
Targeting quality (testing the effectiveness of the used targeting)
User profiling (collecting profile data)
Third party retargeting (re-targeting of users outside our network via external pixels)

3. tracking service providers (vendors)

All technical service providers (vendors) which will be used by agencies and advertisers must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB and listed on our vendor whitelist.

If there are any questions regarding the Ströer vendor list, please contact: vendorlist@stroeer.de

For all cookies and similar technologies that are used in the context of the direct campaign on our portfolio, the necessary GDPR macros for the vendors used must be transmitted to us.

In order for us to be able to recognize/find these GDPR macros, we need to know at least 5 working days before start of a campaign how and where these GDPR macros will be implemented in the redirects, scripts, iframes and/or any other tracking.

All adtags/redirects/trackings to be used on our portfolio must contain these GDPR macros.

Note: Without this information we cannot ensure that direct campaigns can go live.

5. Counting differences

Counting differences in delivered ad impressions, caused by the selective filtering of an external tracking pixel (e.g. ad verification pixel), will not be acknowledged by Ströer or billed in Ströer's favor without prior consultation, unless they can be proven by a validated data basis.

6. Bundesdatenschutzgesetz BDSG

the Bundesdatenschutzgesetz BDSG must be observed in any case

https://www.gesetze-im-internet.de/bdsg_2018/

7. Further use of collected tracking data

The use of the collected tracking data is exclusively for the booked campaign and limited to the booked period in our network.

Any further use or sale of the data to third parties is prohibited.

general technical specifications