Ströer Native Reach: Native Teaser Ad (Seeding Alliance) [Engl.]
Visualisation
Native AdOut (Native Teaser):
Format information
Ströer Native Reach: Scalable Native Advertising
Ströer Native Reach enables an automated broadcast of content in the look and feel of all media on premium placements within an editorial environment.
Individually and perfectly placed thanks to clever integration
The Native AdOut is an authentically embedded form of advertising, that integrates into the editorial environment pleasantly and free of disruptive effects. The image-text-teaser is delivered as visible as possible in the infeed, in marginal columns or under articles. It is particularly suitable for e-commerce and performance-customers, that want to transfer to their corporate page or landing page via integrated content placement.
In addition to Native AdOut Ströer also offers Native AdIn formats and Native AdProspect formats (see linking to the right “further information”).
All Inclusive
Up to 5 teasers delivered at the same time, optimization during the campaign, A/B tests, detailed reporting.
File format, dimensions & file size
Programmatic Buying:
Image dimensions: min. 400px x 300px
Headline-Options: max. 50 characters
Text-Options: max. 140 characters
or notice the respective Tech Specs of current DSP.
Native Teaser: Combination of image and text
- Image formats: .gif / .jpg / .png / 3rd Party Tag
- Image dimensions:
- 1x1 (e.g. 600px x 600px)
- 2x1 (e.g. 600px x 300px)
- 3x2 (e.g. 600px x 400px)
- 4x3 (e.g. 600px x 450px)
- 6x5 (e.g. 600px x 500px)
- 16x9 (e.g. 800px x 450px)
- File size: 40 KB per Image
- Minimum image width: 600px
- Headline-Options:
- Short: max. 25 characters
- Medium: 30-45 characters
- Long: 60-70 characters
- Text-Options:
- Short: 70-110 characters
- Medium: 140-200 characters
- Long: 250-350 characters
Please deliver all image sizes.
Please deliver all headline-options and text-options.
Headline: No capitals, price marks and percentages.
Text: Maximum one price mark or percentage. No capitals or direct approach to the reader.
Characteristics Publisher
The Native-AdIn-Format can only be booked as network-rotation/channel within the Seeding Alliance incl. Ströer portfolio:
Automotive
Business and Finance
Education
- Events and Attractions
- Family and Relationships
- Food & Drink
- Healthy Living
- Hobbies & Interests
- Home & Garden
- Medical Health
- Movies
- Music and Audio
- News and Politics
- Personal Finance
- Pets
- Pop Culture
- Real Estate
- Shopping
- Sports
- Style & Fashion
- Technology & Computing
- Television
- Travel
- Video Gaming
Delivery
- Delivered template: Word document
- Images in all requested sizes and formats: as an e-mail attachment
Notes to the copywriters:
Many publishers use different approaches of addressing their readers (formal/informal). If you want to use a generally valid content, avoid addressing the reader directly.
3rd Party Tracking
We support the following options for 3rd Party Tracking:
Teaser
- Impression (1x1 Pixel Tracker; will be included as soon as the Teaser is added to the page)
- Visibility (1x1 Pixel Tracker; will be included as soon as the teaser is visible to 25 %)
- Click (1x1 Pixel Tracker; with forwarding to the target page for AdOut-formats)
- Click (1x1 Pixel Tracker; without forwarding for AdIn-formats)
Content
- Impression (1x1 Pixel Tracker, will be included as soon as the advertorial is fully displayed)
- Click (external linking: tracking und transfer to an external object, e.g. customer page)
- JS-Tracker as a special-purpose solution (only after agreement and prior check for feasibility)
General Information
- Tracking isn't needed for every image format. It's enough to deliver it 1x for each teaser.