Mobile AR Ad [Eng.]

Visualisation

Format concept

Interactive branding format
Virtual staging of product experiences
By accessing the smartphone camera, objects can be integrated into the user's direct environment and thus expand the user's reality.
Playout in the formats Mobile Medium Rectangle, Mobile Halfpage Ad, Mobile Large Inline Ad, Mobile Interstitial

Fallback

On older devices which use Web-GUI 2.0 and older, the advertising form is not supported.
For example: Samsung A5, Sony Xperia E5 and Huawei Honor 9.
Here the fallback takes effect in the playout.
The fallback should be co-designed (is technically stored by the service provider and integrated in the ad).

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File format

3D object as .obj + textur

Dimensions & file size

Standard dimensions

Mobile Halfpage Ad: 300 x 600 Pixel
Interstitial: 320 x 480 pixels
may vary depending on publisher (see point below "Publisher specifics")

File weight:

For the AR Ad, the 3D object should be created as .obj + texture. The file size is limited to max. 5 MB.

Special features of Publisher

Delivery

Images

Masks/Facefilters: With PNGs (transparency) and without JPGs.
Note: In principle, it does not matter technically which format is used, the quality and weight must be right. It is best for the service provider if a PSD with the layout is provided. The weight of the PSD is then irrelevant.
3D models of products
Obj (+ texture) is recommended. Other formats are possible in principle, but must be agreed with the service provider beforehand. The 3D models should be max. 5MB (the smaller the better).
Textures should not be wider than 4096px (height and width).

Texts

Font or secondary rasterized text layers.

Lead time

The ad will be produced by one of our service providers.
Lead time: approx. 10 working days

General technical specifications