Mobile Sticky Reaction Ad [Engl.]
Visualisation
Cube Version Individuelle Version
Format concept
- The Mobile Sticky Reaction Ad is an interactive half-page ad.
- As soon as the ad appears 100% in the viewport on the second ad slot, it remains sticky.
- If the user swiped, the ad stays in the viewport until an animation has finished.
- The animation can consist of a carousel made up of four creatives (cube), or it can be designed individually (e.g. by swiping, a pizza get bit by bit a topping) in the advertising media.
- In addition to the animation, there is a navigation bar that shows where the user is in the swipe process.
- If the user has reached the end of the swipe process or has pressed the skip button, the ad can be swiped out of the viewport.
- If the user swipes back, the mechanism mentioned no longer applies. Here the user can only actively rotate the cube.
File format
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