Double Sitebar Ad 2.0 [Engl.]

Visualisation

Format concept

The Double Sitebar Ad is a large, eye-catching advertising format that adapts dynamically to the screen size. It is placed to the right and left of the content so that it is firmly positioned in the visible area of the page. The "Sticky Effect" when scrolling up/down ensures that the advertising form will always be anchored in the user's field of vision, giving you optimum visibility of your product.

Showroom

Link to the Showroom >> here

File format

2 Scalable/Responsive HTML Files
Javascript or Iframe Redirect from Adform, Adition, Flashtalking or Szimek

Dimensions & file size

Size: 120 x 600 pixel (100 % dynamical scaling)
File size HTML5: 150 KB initial + 300 KB download (the file weight is per banner)
Information on video elements:
General information for creatives with video / audio content [Engl.].
(The file weight for video elements is calculated in addition to the output formats)

Special features of Publisher

Please note that the left and right sitebars have different widths, as we cannot fully center non-centered web pages afterwards.
For this reason you should make sure that the advertising content is primarily located in the right sitebar, so that it is still there even if the content of the page moves the left sitebar out of the visible area or if it is a left-aligned page

Special feature Delivery

The advertising material is only delivered on the desktop, Tablet/ iPad inventory is not taken into account.

Delivery

Please also note: Advertisement identification "Advertisement" must be integrated - clearly visible - in the advertising material.
The use of the https protocol is a mandatory requirement.
The Ad is delivered in a sandboxed iframe and is not allowed to access the main page.
The Ad must be a 100% scalable and inheriting the sizes of the surrounding iframe.

Functionality

The creative is loaded in a sandboxed iframe and all elements including the tracking or viewabilty scripts have no access to the actual page from the publisher.
It is important to make sure that the ad is https enabled and does not want to break out of our container.
- Every attempt to access the main page will result in an error in the browser-console like the one below:
- Blocked a frame with origin "null" from accessing a cross-origin frame
- This means that the script is trying to access the main page, which is prevented by the safeframe and therefore the ad is not played.

Visibility measurement

If a viewabilty tracking is needed, it is possible to implement the script separately in our template.
We can also provide the DOM ID of the Template Element that contains the Sitebar, if that is needed.

General technical specifications and Tracking Guidelines

notes:

all trackings or redirects must be 100% SSL-compliant.
all ad tags/trackings to be used by us must contain the GDPR macros according to TCF v2.0 and all vendors used must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB

Heavy Ad Interventions in Google Chrome

With Chrome 86, Google starts blocking ads that are resource-heavy and use an egregious amount of CPU or network bandwidth.
This happens as an reaction to consumers are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.

In order to avoid such a blockage of the creative we recommend to consider the restrictions/guidelines from Google:

https://developers.google.com/web/updates/2020/05/heavy-ad-interventions

Ströer Tracking Guidelines... expand here

The Ströer specifications have moved to stroeer.de.

Please find the most actual information and specifications regarding the Ströer Tracking Guidelines.

Click here: https://www.stroeer.de/en/planning-booking/specifications/online-ads/stroeer-tracking-guidelines/

Ströer Tracking Guidelines for advertisers and agencies on the use of trackings

1. Tracking in general

Up to five tracking pixels per creative have proven themselves as standard. This usually includes:

two tracking pixels for impression tracking (media agency and technical service provider)
a clickcommand
a viewability measurement (e.g. meetrics)
a market research pixel (e.g. GfK)

Ströer randomly checks the validity and amount of trackings. After prior consultation, a higher number of trackings can also be used.

All file sizes include all trackings.

2. personal data

Cookies and similar technologies which store and/or read out personal data on the user's device as well as further data processing must comply with the guidelines of the German Telemediengesetz, the EU General Data Protection Regulation (GDPR) and be listed on our vendor whitelist.

If there are any questions regarding the Ströer vendor list, please contact: vendorlist@stroeer.de

In particular (but not conclusively) the following types belong to it:

External tracking pixels, which analyze and record user behavior and, if desired, compare it with a downstream database on the customer side, must be explicitly released by Ströer before the start of a campaign. This includes any of the following pixel types:

Ad Verification (reading the environment)
Targeting quality (testing the effectiveness of the used targeting)
User profiling (collecting profile data)
Third party retargeting (re-targeting of users outside our network via external pixels)

3. tracking service providers (vendors)

All technical service providers (vendors) which will be used by agencies and advertisers must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB and listed on our vendor whitelist.

If there are any questions regarding the Ströer vendor list, please contact: vendorlist@stroeer.de

For all cookies and similar technologies that are used in the context of the direct campaign on our portfolio, the necessary GDPR macros for the vendors used must be transmitted to us.

In order for us to be able to recognize/find these GDPR macros, we need to know at least 5 working days before start of a campaign how and where these GDPR macros will be implemented in the redirects, scripts, iframes and/or any other tracking.

All adtags/redirects/trackings to be used on our portfolio must contain these GDPR macros.

Note: Without this information we cannot ensure that direct campaigns can go live.

5. Counting differences

Counting differences in delivered ad impressions, caused by the selective filtering of an external tracking pixel (e.g. ad verification pixel), will not be acknowledged by Ströer or billed in Ströer's favor without prior consultation, unless they can be proven by a validated data basis.

6. Bundesdatenschutzgesetz BDSG

the Bundesdatenschutzgesetz BDSG must be observed in any case

https://www.gesetze-im-internet.de/bdsg_2018/

7. Further use of collected tracking data

The use of the collected tracking data is exclusively for the booked campaign and limited to the booked period in our network.

Any further use or sale of the data to third parties is prohibited.

general technical specifications