Ströer Image/Text Performance [Engl.]

Visualisation

Exemplary Format

Format concept

The Ströer Image/Text Performance product provides advertisers with a product that can be used to effectively and efficiently purchase traffic. This is generated by classic Image/Text Teaser,
which are delivered on different placements. CPM, CPC or CPX goals defined in advance are focused on through constant monitoring and optimization of the campaigns.

more details

Ströer Native Reach: Native AdIn

Ströer Native Reach: Native AdProspect

File format, dimensions & file size

Image/Text Teaser (up to 3 versions):

Image formats: .gif / .jpg / .png / 3rd Party Tag
Image dimensions:
- 3x2 (e.g. 600x400 Pixel)
- 16x9 (e.g. 800x450 Pixel)
Disrupter and logos in the picture:
File size: 40 KB per Image
Minimum image width: 600 Pixel
Text:
- max. 65 sings

Please deliver all image sizes.
Headline: No capitals

Delivery

Format: Word document
Images in all requested sizes and formats: as an e-mail attachment

Note to the copywriters:

Many publishers use different approaches of addressing their readers (formal/informal). If you want to use a generally valid content, avoid addressing the reader directly.

3rd Party Tracking

We support the following options for 3rd Party Tracking:

Teaser

Impression (1x1 Pixel Tracker; will be included as soon as the Teaser is added to the page)
Visibility (1x1 Pixel Tracker; will be included as soon as the teaser is visible to 50 %)
Click (1x1 Pixel Tracker; with forwarding to the target page for AdOut-formats)