SCG Brand Booster - Desktop & MEW [Engl.]

Format concept

The Brand Booster is a large-scale and fully dynamic premium advertising format.

When the page is opened up, the content slides down so that the website content is only slightly visible and the Brand Booster can take up almost the entire space.
In the background there is a dynamic fullscreen element. This element can be freely designed using the templates (see Creation section). If desired, a video spot can be used. There are two variants for implementing a video:

1. With autoplay: The video spot can be inserted in the middle of the advertising medium via autoplay without sound. With a click, the video spot starts in a large layer with sound.
2. Without autoplay: The video spot is played in a large layer with sound after clicking on a "Play video" button.

Note: Autoplay on Mobile is not possible. The video always starts after click.

The content can be moved back to the top using the close button.
When scrolling down, the brand booster is faded out to the background color and fades back in again further down in the content. This ensures renewed attention.

Special feature for exclusive placements:

In the case of exclusive placements (e.g. fixed day placements), the "Full" version is displayed on the first impression (FC1/Session). Subsequent impressions show a narrower version, called "Slim" version. By clicking on an expand button it is possible to switch from the "Slim" version to the "Full" version and vice versa.

Publisher list

Brand Booster is available with the following publishers:

• Desired.de
• Familie.de
• Giga.de
• Kino.de
• Spielaffe.de
• Spieletipps.de
• t-online.de
• watson.de

Video Specifications

If a video is to be used in the ad, please observe the following specifications. We will perform the optimal compression ourselves as part of the creation process.

Creation

The creation is done exclusively by the experts of our in-house creative team.
Please use only our templates for the creation: Brand Booster Photoshop Templates

Note: The "Slim" templates are only required when booking an exclusive occupancy (e.g. fixed day placement). 

We are also happy to implement individual wishes for you. You can find inspiration here: Creative Solutions 

Delivery

• Please send the finished artwork as a Photoshop file and, if applicable, a video for use in the advertising material to: SCGS_Ad_Yieldmanagement@stroeer.de 

• All ClickCommands and tracking pixels must fully support HTTPs. Make sure that redirects to external servers are protocol-independent (example: //www.otherServer.com).
• Please deliver the ad media at least 10 working days before the start of the campaign.
  

Hinweise: 

• All trackings and redirects must be defined as SSL-capable.   
• All advertising tags/trackings to be used by us must contain the GDPR macros according to TCF v2.0 and all used vendors must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB.