Mobile Spotlight Video Ad [Engl.]

Owned by Julia Pieroth (Unlicensed)
Last updated: Jan 04, 2024 by Frauke Hofmann
1 min read

Visualisation

Live-Demo

Format concept

The Mobile Spotlight Video Ad is an eye-catching mobile video format that is delivered on MEW.

The format consists of a Mobile Presenter 6:1, which expands via click. A video (with sound off) is played in the expanded part. The sound can be activated by the user. The video or the expanded part can be closed using a close-button so that the Mobile Presenter 6:1 appears again.

If the user scrolls, a Poster Ad including video is delivered as a reminder. The sound can also be activated by the user via click.

The video pauses as soon as it is scrolled out of the visible area.

Delivery only on MEW (not InApp and not on AMP).

See also Live-Demo


Hilfreiche Links

Webseite Ströer | Startseite

Ströer | Aussenwerbung

Ströer | Digitale Werbung

From now we only offer this format as a fullservice package, meaning adformat is built by Ströer.

Please deliver therefore the following assets 20 days before campaign start:

  • product shots / visuals

  • typo files incl. lisences

  • existent campaign motifs

  • text elements

  • video (max. 20 Sec., in the best possible quality, MP4 file or VAST redirect)

  • KPIs

  • Product/campaign-Claim

  • URL

  • examples of existing ads, styleguides, etc.

  • optional: storyboard



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