Ströer Native Text-Bild (twiago) [Engl.]

Owned by Vanessa Quitzau (Unlicensed)
Last updated: Mar 04, 2024 by Ines Grenzebach
2 min read

Visualisation

Format concept

Maximum performance and maximum transparency

With twiago, advertisers receive effective and cost-optimal clicks and actions - on over 6,000 pages and over 20,000 placements. Individual monitoring and optimisation of campaigns ensure maximum performance and absolute transparency. Naturally without click-fraud, and brand safety guaranteed. All formats can be booked by program.


Formats

The following formats are available: Text-image ads, IAB standards, special advertising formats, content recommendations.


Targeting options

The following options are available: Retargeting, Geo, Keywords (semantics), weather, socio-demography, Device, Provider, Time.

File format

Combination of text and image small:

  • Image formats: .gif / .jpg / .png
  • Headline: max. 25 characters 
  • Teaser text: max. 90 characters 
  • Actionlink: max. 20 characters

Combination of text and image long:

  • Image formats: .gif / .jpg / .png
  • Headline: max. 35 characters 
  • Teaser text: max. 135 characters 
  • Actionlink: max. 20 characters

Dimensions & file size

  • Image sizes: 
    600x450 px (4:3)
    400x400 px (1:1)
    600x338 px (16:9)
    1200x627 px (16:9)


  • File size: max. 400 KB

Special features of Publisher

The Ströer Native Text-Image can only be booked as network rotation/channel in the twiago including Ströer portfolio:

  • Car & Motorbike

  • B2B

  • Profession & Education

  • Communities, blogs, boards & forums

  • E-mail & Messenger

  • Entertainment
  • Finances
  • Woman & Family
  • Health & Wellness
  • IT & Telecommunications
  • Mobile
  • Online Games
  • Travel & Holiday
  • Shopping & Price Comparison
  • Sports
  • Animals & Plants
  • Newspapers, News & Radio

Delivery

When delivering gifs, please include a fallback image as not all websites leave gifs in the native range.

Headline:

  • The headline should convey the USP, discount, etc.. It should arouse the interest of the customer.


Teaser Text:

  • Teaser text should contain only relevant information


Actionlink:     

  • The Actionlink activates the user to click and to click on the landing page / destination URL.


Example: Inform now / Book here / Order now

Please avoid:

  • URLs in text
  • telephone numbers
  • special characters
  • umlauts
  • Too many numbers


General technical specifications



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