Audio Spot [Engl.]
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Format concept
The Audio Spot is an audio file that is flexibly integrated into the audio environment. The file is either delivered ready-made or produced for the client.
The format can be used in the following podcasts:
t-online Tagesanbruch
t-online Tagesanbruch Wochenendausgabe
t-online Rasenfunk
t-online Ladezeit
t-online Tonspur Wissen
kicker meets DAZN
kicker News/ kicker Wochenendrückblick*
Length
Length |
|---|
5 - 60 Sekunden |
Delivery
Delivery | Format |
|---|---|
physical creative | .mp3 |
Delivery deadlines: Delivery of the audio file 5-7 working days before the start of the campaign. The delivery e-mail address can be found into the offer
Special features of Publisher
Placement | Seconds | Format |
|---|---|---|
kicker meets DAZN | max. 45-60 seconds | mid-roll placement, max. 2 customers per episode |
kicker News | max. 15 seconds | opener and closer presenting, max. 2 customers per episode* |
kicker Wochenendrückblick | max. 15 seconds | opener and closer presenting, max. 2 customers per episode* |
t-online Tagesanbruch (Monday to Friday edition)** | max. 15 Sekunden |
|
t-online Tagesanbruch weekend edition** | max. 20 Sekunden |
|
*expected to be available in Q2.
**The audio ad is produced by t-online and spoken by the editor. Alternatively, a finished audio file can be supplied.
**To produce the format, the desired text must be supplied in a Word file. There is no limit to the number of characters.
General technical specifications and Tracking Guidelines