Floor Ad [Engl.]

Visualisation

Format concept

The Floor Ad offers a lot of space for creative advertising messages. Its prominent placement as a dynamic "footer" which overlaps the page at the bottom of the browser window ensures a high advertising impact.

Note:

The Floor Ad consists of a banner with max. 1200 x 90 pixels. The Close button must be clearly displayed in the upper left corner. Pressing the Close button removes the ad from the page. Video commercials can also be played within this form of advertising.

The ad is delivered with an FC1/Session.

File format

.gif / .jpg / .png
Javascript Redirect

Dimensions & file size

Size (Choice, depending on format requirements):
- 728 x 90 Pixel (max. 1200 x 90 Pixel)
- Window width 100% x 30% of the Window height
File size HTML5: 200 KB initial + 300 KB download

Delivery

When delivering a Javascript Redirect, the complete functionality of the ad must be ensured by the Redirect provider. Only visible elements may be clickable, transparent areas may not be covered with a click surface.

General technical specifications and Tracking Guidelines

notes:

all trackings or redirects must be 100% SSL-compliant.
all ad tags/trackings to be used by us must contain the GDPR macros according to TCF v2.0 and all vendors used must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB

Heavy Ad Interventions in Google Chrome

With Chrome 86, Google starts blocking ads that are resource-heavy and use an egregious amount of CPU or network bandwidth.
This happens as an reaction to consumers are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.

In order to avoid such a blockage of the creative we recommend to consider the restrictions/guidelines from Google:

https://developers.google.com/web/updates/2020/05/heavy-ad-interventions

Ströer Tracking Guidelines... expand here

The Ströer specifications have moved to stroeer.de.

Please find the most actual information and specifications regarding the Ströer Tracking Guidelines.

Click here: https://www.stroeer.de/en/planning-booking/specifications/online-ads/stroeer-tracking-guidelines/

Ströer Tracking Guidelines for advertisers and agencies on the use of trackings

1. Tracking in general

Up to five tracking pixels per creative have proven themselves as standard. This usually includes:

two tracking pixels for impression tracking (media agency and technical service provider)
a clickcommand
a viewability measurement (e.g. meetrics)
a market research pixel (e.g. GfK)

Ströer randomly checks the validity and amount of trackings. After prior consultation, a higher number of trackings can also be used.

All file sizes include all trackings.

2. personal data

Cookies and similar technologies which store and/or read out personal data on the user's device as well as further data processing must comply with the guidelines of the German Telemediengesetz, the EU General Data Protection Regulation (GDPR) and be listed on our vendor whitelist.

If there are any questions regarding the Ströer vendor list, please contact: vendorlist@stroeer.de

In particular (but not conclusively) the following types belong to it:

External tracking pixels, which analyze and record user behavior and, if desired, compare it with a downstream database on the customer side, must be explicitly released by Ströer before the start of a campaign. This includes any of the following pixel types:

Ad Verification (reading the environment)
Targeting quality (testing the effectiveness of the used targeting)
User profiling (collecting profile data)
Third party retargeting (re-targeting of users outside our network via external pixels)

3. tracking service providers (vendors)

All technical service providers (vendors) which will be used by agencies and advertisers must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB and listed on our vendor whitelist.

If there are any questions regarding the Ströer vendor list, please contact: vendorlist@stroeer.de

For all cookies and similar technologies that are used in the context of the direct campaign on our portfolio, the necessary GDPR macros for the vendors used must be transmitted to us.

In order for us to be able to recognize/find these GDPR macros, we need to know at least 5 working days before start of a campaign how and where these GDPR macros will be implemented in the redirects, scripts, iframes and/or any other tracking.

All adtags/redirects/trackings to be used on our portfolio must contain these GDPR macros.

Note: Without this information we cannot ensure that direct campaigns can go live.

5. Counting differences

Counting differences in delivered ad impressions, caused by the selective filtering of an external tracking pixel (e.g. ad verification pixel), will not be acknowledged by Ströer or billed in Ströer's favor without prior consultation, unless they can be proven by a validated data basis.

6. Bundesdatenschutzgesetz BDSG

the Bundesdatenschutzgesetz BDSG must be observed in any case

https://www.gesetze-im-internet.de/bdsg_2018/

7. Further use of collected tracking data

The use of the collected tracking data is exclusively for the booked campaign and limited to the booked period in our network.

Any further use or sale of the data to third parties is prohibited.

general technical specifications