Retail Ad [Engl.]
Retailer CI
Client Name and Campaign name
Client Name and Campaign name will be needed for creating a new campaign.
Client Logo
The logo image shall be provided in svg to suit every needed resolution. We prefer
landscape format.
Color Code
For the background of the menu, we want to use a client specific color code, which can be
provided in hex.
Client Website
A link to the client’s website can be integrated in the ad.
Retailer Stores CSV
For importing the retailer stores and matching the PDF files to certain regions/cities/stores, a
CSV file shall be provided following the scheme of this example:
https://drive.google.com/file/d/11oS58o4Y0Z9-2z-md8ba3YZMnzZj384a/view?usp=sharing
Banners
Campaign banners can be provided in 4 different resolutions
| Name used in link | Height | Width |
|---|---|---|
| Skyscraper | 600px | 120px - 200px |
| Medium Rectangle | 300px | 250px |
| Super-Banner | 728px | 90px |
| Halfpage Ad | 300px | 600px |
The banners should be physically delivered (image format or HTML5). Any other delivery (redirects) must be coordinated in advance with the Ströer Performance Operations Team and may lead to a lengthy implementation.
Brochures (PDF)
There are no restrictions to the PDF, images will created as many as there are pages in the
PDF.
The quality of the brochure images will depend on the quality of the images embedded in the
original PDF file, i.e. they will be extracted as found in the PDF.
Fallback
In case the user cannot be localized successfully or the user is out of Germany, we need to
know which localization to show then.