Ströer Native Reach: Native Promotion Ad (Seeding Alliance) [Engl.]

Visualisation

Native AdProspect (Native Teaser + Product advertisement):

                Native Teaser                                                             Product advertisement

Format concept

Ströer Native Reach: Scalable Native Advertising
Ströer Native Reach enables an automated broadcast of content in the look and feel of all media on premium placements within an editorial environment.

Precise product placement and -staging
Native AdProspect is the ideal format for product advertising. Weekly advertisements, offers and promotions are represented goal-orientated and displayed on premium placements. 3-6 products are visible within the gallery, links to individual products, homepages and landing pages are possible.

In addition to Native AdProspect, Ströer also offers Native AdIn formats and Native AdOut formats (see linking to the right “further information”)

All Inclusive

Up to 5 teasers delivered at the same time, optimization during the campaign, A/B tests, detailed reporting.

File format, dimensions & file size

The Native AdProspect consist of two elements: Native Teaser and the product advertisement.

Native Teaser: Combination of image and text

• Image formats: .gif / .jpg / .png / 3rd Party Tag
• Image dimensions:
  • 1x1  (e.g. 600px x 600px)
  • 2x1  (e.g. 600px x 300px)
  • 3x2   (e.g. 600px x 400px)
  • 4x3   (e.g. 600px x 450px)
  • 6x5   (e.g. 600px x 500px)
  • 16x9 (e.g. 800px x 450px)
• File size: 40 KB per Image
• Minimum image width: 600px
• Headline-Options: 
  • Short: max. 25 figures
  • Medium: 30-45 figures
  • Long: 60-70 figures
• Text-Options: 
  • Short: 70-110 figures
  • Medium: 140-200 figures
  • Long: 250-350 figures

Please deliver all image sizes.
Please deliver all headline-options and text-options.
Headline: No capitals, price marks and percentages.
Text: Maximum one price mark or percentage. No capitals or direct approach to the reader.

Product Advertisment

In general: 

• Background: 800 x 600px (.gif / .jpg / .png)
• Logo: max. 400px wide
• Headline: transparent image or text
• Optional: Linking of individual products

Product data:

• Product images: max. 400px wide (.png + transparent)
• Number of products in slider: max. 6 Products
• Product description: max. 80 figures
• Legal price information must be displayed
• Fonts: Optional own font

Special requests by agreement

Example

Characteristics Publisher

The Native-AdIn-Format can only be booked as network-rotation/channel within the Seeding Alliance incl. Ströer portfolio:

• Automotive

• Business and Finance

• Education

• Events and Attractions
• Family and Relationships
• Food & Drink
• Healthy Living
• Hobbies & Interests
• Home & Garden
• Medical Health
• Movies
• Music and Audio
• News and Politics
• Personal Finance
• Pets
• Pop Culture
• Real Estate
• Shopping
• Sports
• Style & Fashion
• Technology & Computing
• Television
• Travel
• Video Gaming

Delivery

• Delivered template: Word document 
• Images in all requested sizes and formats: as an attachment

3rd Party Tracking

We support the following options for 3rd Party Tracking:

Teaser

• Impression (1x1 Pixel Tracker; will be included as soon as the Teaser is added to the page)
• Visibility (1x1 Pixel Tracker; will be included as soon as the Teaser is visible to 25 %)
• Click (1x1 Pixel Tracker; with forwarding to the target page for AdOut-formats)
• Click (1x1 Pixel Tracker; without forwarding for AdIn-formats)

Content

• Impression (1x1 Pixel Tracker, will be included as soon as the advertorial is fully displayed)
• Click (external linking: tracking und transfer to an external object, e.g. customer page)
• JS-Tracker as a special-purpose solution (only after agreement and prior check for feasibility)

General Information

• Tracking isn't needed for every image format. It's enough to deliver it 1x for each teaser.