Dynamic Panorama Billboard - t-online Homepage [Engl.]
Visualisation
Format concept
The Dynamic Panorama Billboard is a large and eye-catching format, just like the classic Billboard.
The Dynamic Panorama Billboard uses the entire browser width, so it offers more space for the advertising message.
Due to the dynamic width adjustment, the format can be wider than the content, which increases the presence and attention.
Note:
Ströer reserves the right to use Frequency Capping (FC1/Session).
File format
- Delivery physically: HTML5
or
- Delivery via redirect: Iframe redirect or Javascript redirect
Dimensions & file size
Size:
The format has a fixed height of 250 pixels and a variable width. It is recommended to create the main content in a normal billboard width of 800 pixels and to position it about 20 percent from the left. This means that the probability that something of the advertising message will be lost is the lowest. The remaining area has to expand responsively to the right and left edges.
Physical HTML5: 150 KB (including tracking)
or
Via redirect: 150 KB initial load (including tracking) + 300 KB subload (including tracking)
Delivery
Physical delivery: HTML5
or
Delivery via redirect: Iframe-Redirect / JS-Redirect
Hints:
All tracking or redirects must be SSL-enabled.
All advertising tags / tracking that we use must contain the GDPR macros in accordance with TCF v2.0 and all vendors used must be registered in the IAB's TCF v2.0 (Transparency and Consent Framework)
Delivery deadlines: 3 days before the start date, 5 days before the start date in the case of fixed-day placement. The delivery email address can be found in the offer
HTML5
Trackings
Please note the following when delivering physical HTML5:
It is not allowed to integrate any 3rd party tracking and clickcommands into the HTML file; these must be delivered separately and contain the necessary GDPR macros for the vendors used (see Ströer Tracking Guidelines for more information)
The Ströer specifications have moved to stroeer.de.
Please find the most actual information and specifications for HTML5 advertising media there.
Click here: https://www.stroeer.de/en/planning-booking/specifications/online-ads/technical-specifications-for-physical-html5-ad/
Delivery format | Single HTML file + additional images/videos |
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3rd-Party-Tracking | allowed |
Videoformats | H264/mp4 und VP8/WebM |
Video filesize | max. 5 MB |
Videostart & Audiostart | Only after explicit useraction |
Leadtime | 5 days or 10 days for mobile HTML5 formats |
General guidelines
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JavaScript guidelines
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Click measurement
You have the possibility to have clicks on links to external sites measured by the Ströer Digital AdServer. For this purpose, dynamic assignment of the link URLs must be enabled in the HTML5 advertising medium.
When the ad medium is played out, the complete URLs of Ströer are inserted into the ad medium and measured when the user clicks.
During development of the media ad, the link URL-encoded (encodeURIComponent() ) can be transferred to the ad media using GET parameters.
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Fill all links to be measured with the name "#clicktag" as placeholder and an ID attribute of the same name. If you want to use different links with different targets, you have to number the placeholders sequentially ("#clicktag", "#clicktag2", etc.)
<a href="#clicktag" id="clicktag" target="_blank">Linktext 1</a> <a href="#clicktag2" id="clicktag2" target="_blank">Linktext 2</a> |
Insert the following script in the <head> of your ad media:
<script type="text/javascript"> var getUriParams = function () { var query_string = {}; var query = window.location.search.substring(1); var parmsArray = query.split('&'); if (parmsArray.length <= 0) return query_string; for (var i = 0; i < parmsArray.length; i++) { var pair = parmsArray[i].split('='); var val = decodeURIComponent(pair[1]); if (val != '' && pair[0] != '') query_string[pair[0]] = val; } return query_string; }(); </script> |
Either at the end of the HTML file or when initiating the ad media, the dynamic assignment of the URLs must be triggered with the following code
<script type="text/javascript"> document.getElementById('clicktag').setAttribute('href', getUriParams.clicktag); document.getElementById('clicktag2').setAttribute('href', getUriParams.clicktag2); </script> |
Pre-test click measurement
*%LANDINGPAGE% is to be replaced with a test target page and must be passed URL - encoded (either via the encodeURIComponent function or e.g. with the help of this page: https://meyerweb.com/eric/tools/dencoder/) |
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Guidelines for animations
⚠ Never use animations with JavaScript's setInterval() or setTimeout(). |
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Guidelines for pictures & videos
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HTML5 on mobile devices
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General technical specifications and Tracking Guidelines
notes:
- all trackings or redirects must be 100% SSL-compliant.
all ad tags/trackings to be used by us must contain the GDPR macros according to TCF v2.0 and all vendors used must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB
Heavy Ad Interventions in Google Chrome
With Chrome 86, Google starts blocking ads that are resource-heavy and use an egregious amount of CPU or network bandwidth.
This happens as an reaction to consumers are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.
In order to avoid such a blockage of the creative we recommend to consider the restrictions/guidelines from Google:
https://developers.google.com/web/updates/2020/05/heavy-ad-interventions
The Ströer specifications have moved to stroeer.de.
Please find the most actual information and specifications regarding the Ströer Tracking Guidelines.
Click here: https://www.stroeer.de/en/planning-booking/specifications/online-ads/stroeer-tracking-guidelines/
Ströer Tracking Guidelines for advertisers and agencies on the use of trackings
1. Tracking in general
Up to five tracking pixels per creative have proven themselves as standard. This usually includes:
- two tracking pixels for impression tracking (media agency and technical service provider)
- a clickcommand
- a viewability measurement (e.g. meetrics)
- a market research pixel (e.g. GfK)
Ströer randomly checks the validity and amount of trackings. After prior consultation, a higher number of trackings can also be used.
All file sizes include all trackings.
2. personal data
Cookies and similar technologies which store and/or read out personal data on the user's device as well as further data processing must comply with the guidelines of the German Telemediengesetz, the EU General Data Protection Regulation (GDPR) and be listed on our vendor whitelist.
If there are any questions regarding the Ströer vendor list, please contact: vendorlist@stroeer.de
In particular (but not conclusively) the following types belong to it:
External tracking pixels, which analyze and record user behavior and, if desired, compare it with a downstream database on the customer side, must be explicitly released by Ströer before the start of a campaign. This includes any of the following pixel types:
- Ad Verification (reading the environment)
- Targeting quality (testing the effectiveness of the used targeting)
- User profiling (collecting profile data)
- Third party retargeting (re-targeting of users outside our network via external pixels)
3. tracking service providers (vendors)
All technical service providers (vendors) which will be used by agencies and advertisers must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB and listed on our vendor whitelist.
If there are any questions regarding the Ströer vendor list, please contact: vendorlist@stroeer.de
4. Consent-Signaling for direct campaigns
For all cookies and similar technologies that are used in the context of the direct campaign on our portfolio, the necessary GDPR macros for the vendors used must be transmitted to us.
In order for us to be able to recognize/find these GDPR macros, we need to know at least 5 working days before start of a campaign how and where these GDPR macros will be implemented in the redirects, scripts, iframes and/or any other tracking.
All adtags/redirects/trackings to be used on our portfolio must contain these GDPR macros.
Note: Without this information we cannot ensure that direct campaigns can go live.
5. Counting differences
Counting differences in delivered ad impressions, caused by the selective filtering of an external tracking pixel (e.g. ad verification pixel), will not be acknowledged by Ströer or billed in Ströer's favor without prior consultation, unless they can be proven by a validated data basis.
6. Bundesdatenschutzgesetz BDSG
the Bundesdatenschutzgesetz BDSG must be observed in any case
https://www.gesetze-im-internet.de/bdsg_2018/
7. Further use of collected tracking data
The use of the collected tracking data is exclusively for the booked campaign and limited to the booked period in our network.
Any further use or sale of the data to third parties is prohibited.
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