Ströer Native Reach: Native Content Ad / Native Content Ad Plus (Seeding Alliance) [Engl.]

Visualisation

Native AdIn (Native Teaser + Native Content):

Native Teaser                                                         Native Content

Format concept 

Ströer Native Reach: Scalable Native Advertising
Ströer Native Reach enables an automated broadcast of content in the look and feel of all media on premium placements within an editorial environment.

Maximum reliability with True Native Advertising

Native AdIn is adequate for brands/ storyteller, that is willing to spread informative and interesting content over articles with a great amount of presentation possibilities.

The Native Teaser serves as a Traffic-Input to Native Content. 

The Content exists within a natural information flow for its target group. Enjoyable, authentic and free from negative effects.

In addition to Native AdIn, Ströer also offers Native AdProspect formats and Native AdOut formats (see linking to the right "further information".

All Inclusive
Up to 5 teasers delivered at the same time, optimization during the campaign, A/B tests, detailed reporting.

File format, dimensions & file size

The Native-AdIn-format consist of two elements: Native Teaser and Native Content.

The Teaser links to the content; the content page itself can contain test, image and video as well as external links.

Native Teaser: Combination of image and text

• Image formats: .gif / .jpg / .png / 3rd Party Tag
• Image dimensions:
  • 1x1   (z.B. 600px x 600px)
  • 2x1   (z.B. 600px x 300px)
  • 3x2   (z.B. 600px x 400px)
  • 4x3   (z.B. 600px  x 450px)
  • 6x5   (z.B. 600px  x 500px)
  • 16x9 (z.B. 800px x 450px)
• File size: 40 KB per Image
• Minimum image width: 600px
• Headline-Options: 
  • Short: max. 25 Zeichen
  • Medium: 30-45 Zeichen
  • Long: 60-70 figures
• Text-Options: 
  • Short: 70-110 figures
  • Medium: 140-200 figures
  • Long: 250-350 figures

Please deliver all image sizes.
Please deliver all headline-options and text-options.
Headline: No capitals, price marks and percentages.
Text: Maximum one price mark or percentage. No capitals or direct approach to the reader.

Native Content

• Content: 500-2500 words
• Image size: min. 1.200px wide
• External links: as many external links as wished
• Image format: .gif / .jpg / .png / 3rd Party Tracking
• File size: max. 40 KB per image

Optional:

• Picture gallery
• Videos: Youtube, Vimeo or other embeddable videos
• Accordian Element
• Social Widgets (Facebook, Twitter, etc.)

Characteristics Publisher

The Native-AdIn-Format can only be booked as network-rotation/channel within the Seeding Alliance incl. Ströer portfolio:

• Automotive

• Business and Finance

• Education

• Events and Attractions
• Family and Relationships
• Food & Drink
• Healthy Living
• Hobbies & Interests
• Home & Garden
• Medical Health
• Movies
• Music and Audio
• News and Politics
• Personal Finance
• Pets
• Pop Culture
• Real Estate
• Shopping
• Sports
• Style & Fashion
• Technology & Computing
• Television
• Travel
• Video Gaming

Delivery

• Delivered template: Word-Document  
• Images in all required sizes and formats: as an e-mail attachment

3rd Party Tracking

We support the following options for 3rd Party Tracking:

Teaser

• Impression (1x1 Pixel Tracker; will be included as soon as the teaser has been added to the page)
• Visibility (1x1 Pixel Tracker; will be included as soon as the teaser is visible to 25%)
• Click (1x1 Pixel Tracker; with transfer to landing page for AdOut-formats)
• Click (1x1 Pixel Tracker; without transfer for AdIn-formats)

Content

• Impression (1x1 Pixel Tracker, will be included as soon as the advertorial is fully displayed)
• Click (external linking: tracking und transfer to an external object, e.g. customer page)
• JS-Tracker as a special-purpose solution (only after agreement and prior check for feasibility)

General Information

• Tracking isn't needed for every image format. It's enough to deliver it 1x for each teaser.