Mobile Direction Ad [Engl.]
Visualisierung
Formatvorstellung
The Mobile Direction Ad is an eye-catching mobile video format that is delivered on MEW.
The format consists of a Mobile Presenter 3:1,which has two arrow-buttons integrated on the right and left side of the format. By clicking one of the arrows, the contents moves to the side and another creative can be loaded. Either a HTML5-redirect or a video can be integrated.
If a video (mp4 or VAST) is delivered, it starts with sound-off (sound-on only via user interaction). After the video has ended, a freeze frame remains - by default the first frame of the spot, alternatively any other frame within the commercial can also remain (this requires the customer/the agency to specify seconds).
The expanding part is closed by using a close button so that the content is visible again.
If the user scrolls further down, an additional reminder Halfpage Ad including two arrow-buttons is delivered. Here also the content moves to the side by clicking one of the buttons.
The video can be delivered in portrait or landscape format.
Delivery only on MEW (not InApp and not on AMP).
