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Format concept

The Native Audio Ad is integrated directly into an audio environment.

  • Individual production

  • Recording based on an individual concept with a professional speaker

  • Integration of products, themes or promotions

  • The creative concept can be developed individually on request

The format can be used in the following podcasts:

  • t-online Tagesanbruch

  • t-online Tagesanbruch Wochenendausgabe

  • t-online Rasenfunk

  • t-online Ladezeit

  • t-online Tonspur Wissen

  • Computec

  • kicker meets DAZN

  • Die Podcasts der Motor Presse

    Stuttgart

    Stuttgar

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General technical specifications

File format

  • mp3

Length & file weight

  • Flexible length
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Length

Length

Flexible length


Delivery

Delivery

Format

physical creative

.mp3

Note

Delivery deadlines: Delivery of the audio file 5-7 working days before the start of the campaign. The delivery e-mail address can be found into the offer


Special features of Publisher

Placement

Seconds

t-online Tagesanbruch

(

  • as presenter with mention by speaker "This episode is brought to you by ..."

,

length

approx.

between 10 - 20

sec.)

seconds

t-online Tagesanbruch weekend edition

(

  • as presenter with mention by speaker "This episode is brought to you by ..."

,

length between 10 - 20

sec.)

seconds

Computec

:

(Pre/Mid-Rolls are recorded by the host)

  • per episode

    • 1 x pre-roll (narrator says "This episode is brought to you by ..."

, length approx. 10 sec.
    • )

    • 1 x mid-roll (text read by narrator

,
    • )

Pre-Roll: length approx. 10 seconds

Mid-Roll: length approx. 30 - 60

sec.)

seconds

kicker meets DAZN

:

  • Presenter is recorded by editorial staff

,
  • (maximum 2 customers per episode)

MPS

:

(Pre/Mid-Rolls are recorded by the editor)

  • per episode

    • 1 x pre-roll (narrator says "This episode is brought to you by ..."

, length approx. 10 sec.
    • )

    • 1 x mid-roll (text read by narrator

,
    • )

Pre-Roll: length approx. 10 seconds

Mid-Roll: length approx. 30 - 60

sec.)

Delivery

Delivery of the text / consultation with the editor 5-7 working days before the start of the campaign.

InfoGeneral technical specifications

seconds


General technical specifications and Tracking Guidelines

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