Mobile Docker Ad [Engl.]

Visualisation

Format concept

Functionality

The Docker Ad starts as a 2:1 format on the second adslot in the content.
Here it gets sticky for 3 seconds once it reaches the top of the screen.
Together with the stickiness, the user has a close button available so that he can actively end the Docker function.
After the 3 seconds of stickiness or after pressing the close button, the ad finds itself in its original place (B2).

Benefit

As a 2:1 format, the Docker Ad offers with 320x150 pixels a lot of space for communication.
The combination of the second content adslot in connection with the 3 second stickiness enables a high probability of visibility.
Due to the limited stickiness and full user control including the close button, the form of advertising is designed to be user-friendly.

Links

Ströer Webseite

Ströer Aussenwerbung

Ströer Digitale Werbung

Dimensions

Format	Size (width x height)
Mobile Docker Ad	320 x 150

File Size

Total weight
Initial (incl. Tracking)	Subload (incl. Tracking)	Total (Initial + Subload)
max. 125 KB	max. 250 KB	max. 375KB

Delivery

Delivery	Format
physical creative	.gif, .jpeg, .png or HTML5
or
Redirect	Iframe-Redirect or JavaScript Redirect

Notes:

all trackings or redirects must be 100% SSL-compliant.
all ad tags/trackings to be used by us must contain the GDPR macros according to TCF v2.0 and all vendors used must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB

Delivery deadlines: 3 days before start date, 5 days before start date in case of fixed placement. The delivery e-mail address can be found into the offer

Special features of Publisher

Maximum sizes of individual publishers:

There are some publishers who can realize not only the standard size but also their own maximum sizes - you can find a list of corresponding publishers and sizes.

The standard size also applies to network and theme channel rotations (see point above "Dimensions & File size").

HTML5

HTML5 specifications
more Information .. click here

Trackings

Please note the following when delivering physical HTML5:

It is not allowed to integrate any 3rd party tracking and clickcommands into the HTML file; these must be delivered separately and contain the necessary GDPR macros for the vendors used (see Ströer Tracking Guidelines for more information)

HTML5 Redirect

The delivery of an HTML5 advertising material must be done as an iFrame Redirect. When delivering, it must be noted that 3rd-party tracking pixels and click commands must already be integrated into the HTML by the creation process. The redirect must be 100% dynamic so that the advertising material can be played out as a multiscreen product.

General technical specifications and Tracking Guidelines

Tracking Guidelines
more Information .. click here
General Technical Specifications
more Information .. click here

Heavy Ad Interventions in Google Chrome

With Chrome 86, Google starts blocking ads that are resource-heavy and use an egregious amount of CPU or network bandwidth.
This happens as an reaction to consumers are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.

In order to avoid such a blockage of the creative we recommend to consider the restrictions/guidelines from Google:

https://developers.google.com/web/updates/2020/05/heavy-ad-interventions