Navigation
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Visualisation
Format concept
Functionality
The Docker Ad starts as a 2:1 format on the second adslot in the content.
Here it gets sticky for 3 seconds once it reaches the top of the screen.
Together with the stickiness, the user has a close button available so that he can actively end the Docker function.
After the 3 seconds of stickiness or after pressing the close button, the ad finds itself in its original place (B2).
Benefit
As a 2:1 format, the Docker Ad offers with 320x150 pixels a lot of space for communication.
The combination of the second content adslot in connection with the 3 second stickiness enables a high probability of visibility.
Due to the limited stickiness and full user control including the close button, the form of advertising is designed to be user-friendly.
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