Spotlight Video Ad Desktop [Engl.]

Visualisation

Format concept

The Spotlight Video Ad is a large-surface and thus attention-grabbing format. The advertising material consists of a full-screen graphic in the background and a video spot.

When the page is called up, the content slides down, so that the website content is only visible at 200 pixels. There is a full-screen graphic in the background and a video player is integrated in the upper part of the ad media. The video starts via autoplay with sound-off (sound-on only via user interaction). After the video ends, a freeze frame remains - by default the first frame of the spot, alternatively, any other frame within the spot can remain as a still image (for this purpose, the customer/agency must specify the seconds). The content can be pushed up again by clicking the close button. If the user clicks the close button while the spot is running, it will be cancelled accordingly.

With every further impression the content is pushed down only to billboard height (250 pixels) - i.e. content push down is only done with FC1/session. The video can then be started with a click (with sound-on) on a button "play video".

See also Live-Demo