Overview Slots / Formats / Sizes
This page gives a basic overview about which formats and sizes are available on ad slots, managed by the Ströer TagManager “MetaTag” in its default configuration. When integrating the TagManager, these formats are immediately available on all websites. Many more formats are available to add to your site, for a complete list please see: https://stroeerdigitalgroup.atlassian.net/wiki/x/4AK-AQ
If you have any questions regarding formats and how they work on your site, please direct your questions to your Ströer contact or send us ticket via our “Publisher Support Center” (separate account required).
Glossary
Ad Slot / Slots: The place on the website, where advertisments can be seen. Each place has a distinct name, to make it easier to identify and report.
Format: An advertisment product, bookable by advertisers. Each format has unique features (ex: scrolls along with the user) and dimensions (width and height). A format can be available on multiple slots on the same web page. Therefor the formats available directly influence the possible dimensions of the slot and how much space the slot will likely use on the website.
Size: The dimensions of the format (width and height) used for displaying advertisments.
KeyValue: A pair of data values, consisting of a name (key) and its data (value). These KeyValues can be used in an AdServer to book advertisments and formats on specific slots (ex: Only book on slots supporting the format “Leaderboard”). When using the Ströer AdServer, you can use the key “Available Formats (af)” (german: “buchbare Formate (af)”) to select only relevant slots when booking a specific format. For more information about using key values, please see: https://support.google.com/admanager/answer/188092
Slots for Desktop Users/Devices
Slot | Format | Sizes | Active | Mobile | Comments |
|---|---|---|---|---|---|
banner | 728x90 | yes | no |
| |
| 728x180 | yes | no |
| |
| 770x250 | yes | no |
| |
| 848x90 | yes | no |
| |
| 968x90 | yes | no |
| |
| Direction Ad | 1400x250 | yes | no |
|
banner2 | 728x91 | yes | no |
| |
| 728x181 | yes | no |
| |
banner3 | 728x92 | yes | no |
| |
| 728x182 | yes | no |
| |
banner4 | 728x93 | yes | no |
| |
| 728x183 | yes | no |
| |
banner5 | 728x94 | yes | no |
| |
| 728x184 | yes | no |
| |
billboard | 770x250 | yes | no |
| |
billboard2 | 770x251 | yes | no |
| |
billboard3 | 770x252 | yes | no |
| |
billboard4 | 770x253 | yes | no |
| |
rectangle | 300x250 | yes | no |
| |
rectangle2 | 301x250 | yes | no |
| |
| omsrectangle | 300x300 | no | no |
|
rectangle3 | 302x250 | yes | no |
| |
rectangle4 | 303x250 | yes | no |
| |
rectangle5 | 304x250 | yes | no |
| |
rectangle6 | 305x250 | yes | no |
| |
rectangle7 | 306x250 | yes | no |
| |
hpa | 300x600 | yes | no |
| |
|
| 301x600 | yes | no | additional sizes present on slot |
posterad | 800x450 | yes | no |
| |
|
| 580x500 | yes | no | additional sizes present on slot |
pubperform | 970x250 | yes | no |
| |
sky | Dynamic Sitebar | 500x600 | yes | no |
|
| Double Dynamic Sitebar | 500x600 | yes | no |
|
| 120x600 | yes | no |
| |
| 300x600 | yes | no |
| |
sky2 | 120x601 |
| no |
| |
sky3 | 120x602 |
| no |
| |
out_of_page | Ticker Ad | doesn’t have sizes | yes | no |
|
| Floor Ad | doesn’t have sizes | yes | no |
|
maxiad | MaxiAd | 800x600 |
| no | additional sizes present on slot |
Slots for Mobile Users/Devices
Slot | Format | Sizes | Active | Mobile | Comments |
|---|---|---|---|---|---|
topmobile | Mobile Ad 6x1 | 320x50 | yes | yes |
|
| Mobile Ad 4x1 | 320x75 | yes | yes |
|
| Mobile Ad 3x1 | 320x100 | yes | yes |
|
| Mobile Ad 2x1 | 320x150 | yes | yes |
|
| Mobile Sitebar | 400x50 | yes | yes |
|
| Mobile Brandbooster | 320x481 | yes | yes |
|
| Fullbanner | 468x60 | no | yes |
|
| Mobile Leaderboard | 728x90 | no | yes |
|
| Mobile Presenter 6x1 | 320x50 | yes | yes |
|
| Mobile Presenter 4x1 | 320x75 | yes | yes |
|
| Mobile Presenter 3x1 | 320x100 | yes | yes |
|
| Mobile Presenter 2x1 | 320x150 | yes | yes |
|
| Mobile Presenter Rectangle | 320x250 | no | yes |
|
| CubeAd | 320x150 | yes | yes |
|
|
| 320x51, 320x151 |
| yes | additional sizes present on slot |
topmobile2 | Mobile Ad 6x1 | 320x50 | yes | yes |
|
| Mobile Ad 4x1 | 320x75 | yes | yes |
|
| Mobile Ad 3x1 | 320x100 | yes | yes |
|
| Mobile Ad 2x1 | 320x150 | yes | yes |
|
| Mobile Halfpage Ad | 300x600 | no | yes |
|
| Mobile Medium Rectangle | 300x250 | yes | yes |
|
| Mobile PosterAd | 300x252 | yes | yes |
|
| Large Inline Ad | 320x480 | no | yes |
|
|
| 300x252, 320x252 |
| yes | additional sizes present on slot |
topmobile3 | Mobile Ad 6x1 | 320x50 | yes | yes |
|
| Mobile Ad 4x1 | 320x75 | yes | yes |
|
| Mobile Ad 3x1 | 320x100 | yes | yes |
|
| Mobile Ad 2x1 | 320x150 | yes | yes |
|
| Mobile Medium Rectangle | 300x250 | yes | yes |
|
| Fullbanner | 468x60 | no | yes |
|
| Mobile Leaderboard | 728x90 | no | yes |
|
|
| 300x253, 320x253 |
| yes | additional sizes present on slot |
topmobile4 | Mobile Ad 6x1 | 320x50 |
| yes |
|
| Mobile Ad 4x1 | 320x75 |
| yes |
|
| Mobile Ad 3x1 | 320x100 |
| yes |
|
| Mobile Ad 2x1 | 320x150 |
| yes |
|
| Mobile Medium Rectangle | 300x250 |
| yes |
|
| Fullbanner | 468x60 | no | yes |
|
| Mobile Leaderboard | 728x90 | no | yes |
|
|
| 300x254, 320x254 |
| yes | additional sizes present on slot |
topmobile5 | mobilestickyad | 320x50 | yes | yes |
|
| Mobile Ad 6x1 | 320x50 | yes | yes |
|
| Mobile Ad 4x1 | 320x75 | yes | yes |
|
| Mobile Ad 3x1 | 320x100 | yes | yes |
|
| Mobile Ad 2x1 | 320x150 | yes | yes |
|
| Mobile Medium Rectangle | 300x250 | yes | yes |
|
| Fullbanner | 468x60 | no | yes |
|
| Mobile Leaderboard | 728x90 | no | yes |
|
|
| 300x256, 320x256 |
| yes | additional sizes present on slot |
topmobile6 | Mobile Ad 6x1 | 320x50 | yes | yes |
|
| Mobile Ad 4x1 | 320x75 | yes | yes |
|
| Mobile Ad 3x1 | 320x100 | yes | yes |
|
| Mobile Ad 2x1 | 320x150 | yes | yes |
|
| Mobile Medium Rectangle | 300x250 | yes | yes |
|
| Mobile Leaderboard | 728x90 | no | yes |
|
|
| 300x257, 320x257 |
| yes | additional sizes present on slot |
topmobile7 | Mobile Ad 6x1 | 320x50 | yes | yes |
|
| Mobile Ad 4x1 | 320x75 | yes | yes |
|
| Mobile Ad 3x1 | 320x100 | yes | yes |
|
| Mobile Ad 2x1 | 320x150 | yes | yes |
|
| Mobile Medium Rectangle | 300x250 | yes | yes |
|
| Mobile Leaderboard | 728x90 | no | yes |
|
|
| 300x258, 320x258 |
| yes | additional sizes present on slot |
topmobile8 | Mobile Ad 6x1 | 320x50 | yes | yes |
|
| Mobile Ad 4x1 | 320x75 | yes | yes |
|
| Mobile Ad 3x1 | 320x100 | yes | yes |
|
| Mobile Ad 2x1 | 320x150 | yes | yes |
|
| Mobile Medium Rectangle | 300x250 | yes | yes |
|
| Mobile Leaderboard | 728x90 | no | yes |
|
|
| 300x259, 320x259 |
| yes | additional sizes present on slot |
footerad | Mobile Ad 6x1 | 320x50 | yes | yes |
|
stickyfooter | Mobile Ad 6x1 (sticky) | 320x50 | yes | yes |
|
interstitial | Mobile Interstitial | 320x480 |
| yes |
|