Fireplace Ad - t-online Homepage [Engl.]

Visualisation

Format concept

The Fireplace Ad is a very prominent advertising format which guarantees full attention for you and your message. The advertising format ensures an opulent appearance which shows a full-size product and appeals to the curiosity of the user at the same time. The Fireplace Ad consists of a Skyscraper right, Super banner and Skyscraper left.

Visibility:

The Skyscraper docks to the Super Banner from the right as standard. The standard delivery is with a Sticky Skyscraper.

File format

.gif / .jpg / .png
HTML5 as Iframe Redirect

Dimensions & file size

Superbanner: 997 x 90 pixel
Skyscraper left (docked on left Superbanner): 120 x 600 pixel
Skyscraper right (docked on right Superbanner): 120 x 600 pixel
File size:
- .gif / .jpg / .png: 200 KB
- HTML5: 150 KB initial + 150 KB download

Delivery

Fireplace Ad:
The Fireplace Ad must be delivered in three parts that can be put together (each as a separate Creative). It is not possible to use a single background graphic. The dimensions below apply to the side docking of the Skyscrapers to the Super banner.

Background colour:
We also require the hexadecimal colour code for the optional colouring of the background (example: #000000). The color may not be transparent or white. A clickable background colour is not possible.

Fireplace Ad-loop-restriction:

The Fireplace Ad on the t-online.de/homepage may only run up to two repetitions in the ad (1 loop).

General technical specifications and Tracking Guidelines

notes:

all trackings or redirects must be 100% SSL-compliant.
all ad tags/trackings to be used by us must contain the GDPR macros according to TCF v2.0 and all vendors used must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB

Heavy Ad Interventions in Google Chrome

With Chrome 86, Google starts blocking ads that are resource-heavy and use an egregious amount of CPU or network bandwidth.
This happens as an reaction to consumers are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.

In order to avoid such a blockage of the creative we recommend to consider the restrictions/guidelines from Google:

https://developers.google.com/web/updates/2020/05/heavy-ad-interventions

Ströer Tracking Guidelines... expand here

The Ströer specifications have moved to stroeer.de.

Please find the most actual information and specifications regarding the Ströer Tracking Guidelines.

Click here: https://www.stroeer.de/en/planning-booking/specifications/online-ads/stroeer-tracking-guidelines/

Ströer Tracking Guidelines for advertisers and agencies on the use of trackings

1. Tracking in general

Up to five tracking pixels per creative have proven themselves as standard. This usually includes:

two tracking pixels for impression tracking (media agency and technical service provider)
a clickcommand
a viewability measurement (e.g. meetrics)
a market research pixel (e.g. GfK)

Ströer randomly checks the validity and amount of trackings. After prior consultation, a higher number of trackings can also be used.

All file sizes include all trackings.

2. personal data

Cookies and similar technologies which store and/or read out personal data on the user's device as well as further data processing must comply with the guidelines of the German Telemediengesetz, the EU General Data Protection Regulation (GDPR) and be listed on our vendor whitelist.

If there are any questions regarding the Ströer vendor list, please contact: vendorlist@stroeer.de

In particular (but not conclusively) the following types belong to it:

External tracking pixels, which analyze and record user behavior and, if desired, compare it with a downstream database on the customer side, must be explicitly released by Ströer before the start of a campaign. This includes any of the following pixel types:

Ad Verification (reading the environment)
Targeting quality (testing the effectiveness of the used targeting)
User profiling (collecting profile data)
Third party retargeting (re-targeting of users outside our network via external pixels)

3. tracking service providers (vendors)

All technical service providers (vendors) which will be used by agencies and advertisers must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB and listed on our vendor whitelist.

If there are any questions regarding the Ströer vendor list, please contact: vendorlist@stroeer.de

For all cookies and similar technologies that are used in the context of the direct campaign on our portfolio, the necessary GDPR macros for the vendors used must be transmitted to us.

In order for us to be able to recognize/find these GDPR macros, we need to know at least 5 working days before start of a campaign how and where these GDPR macros will be implemented in the redirects, scripts, iframes and/or any other tracking.

All adtags/redirects/trackings to be used on our portfolio must contain these GDPR macros.

Note: Without this information we cannot ensure that direct campaigns can go live.

5. Counting differences

Counting differences in delivered ad impressions, caused by the selective filtering of an external tracking pixel (e.g. ad verification pixel), will not be acknowledged by Ströer or billed in Ströer's favor without prior consultation, unless they can be proven by a validated data basis.

6. Bundesdatenschutzgesetz BDSG

the Bundesdatenschutzgesetz BDSG must be observed in any case

https://www.gesetze-im-internet.de/bdsg_2018/

7. Further use of collected tracking data

The use of the collected tracking data is exclusively for the booked campaign and limited to the booked period in our network.

Any further use or sale of the data to third parties is prohibited.

general technical specifications