Predefined KeyValues

cms id or article id of the page the user is currently viewing. You can pass an identifier or your choosing to our adserver. The Id can later be used to map and report all revenue generated for this specific identifier.
This id is often used in parallel with Google Analytics, so you have a 1:1 connection between all ad related metrics and your site related metrics.
Please do not use special characters or spaces.

For example: art146z2892 or 6789334

eventtype=goal

eventtype=minute75

You can label the page with an identifier of your own choosing. You can use this key for pretty much anything you want.
Its often being used to differentiate between different page types (article types), or to mark a html page with a property which you later need to book campaign on.
Please do not use special characters or spaces.

For example: halfarticle or fotoshow or specialblocker or testpage 

pacont ist reserved for "paid contents" / "sponsored posts" or so called "advertorials". 
You can pass an identifier of your choosing, which in turn can be used by our AdOperations team to exclusivly book high priority advertisments campaigns of the specific advertiser to the site.

For example: vw-id3-april2019

fotoshow
artikel
rubrik
article
start
gallery
ticker
home
oped

Should you wish to differentiate between the types of your pages. Often used in conjunction with CMS Templates, where all content based on one template (for example: "articles") should be targetable or reportable.

This key is optional and not mandatory for a working ad setup. However should you wish to allow/disallow specific formats on some parts of your webseit (for example: no "wallpaper" format in photo galleris), we will need the pagetype key to be set on your site.
The values on this key are set and not changeable, to allow as many website as possible to be targetable through the same key.

Please affiliate each value of this key to as many different types of your content as possible.

• article or artikel = editorials, news articles, a lengthy block of text or a table of data that will bind the users attention for a few minutes
• start = a entry point to a subsection of your website. For example: the start page of your "fashion" subsection. Often associated with the landing page, after the user clicked a link in your websites navigation menu.
• gallery or fotoshow = some photo show or quiz / riddle section of your site, where the user has to click/scroll multiple times to progress through the content, or the content changes rapidly to the users interaction
• ticker = liveticker and sport events
• home = the homepage/index of your website
• oped = op-eds or columns where the author is not part of your editorial team, and may present a controversial opinion
• rubrik = transmit additional heading data (rubric)

Use this key wenn you have a recipe database. You can pass the method of preparation for this recipe.
Please pass only lower case strings without any special characters or spaces.

For example: cook or grill or cold

Use this key wenn you have a recipe database. You can pass recommended drinks which fit to this recipe.
Please pass only lower case strings without any special characters or spaces.

For example: wine or beer

Use this key wenn you have a recipe database. You can pass the category the recipe fits best to.
Please pass only lower case strings without any special characters or spaces.

For example: glutenfree or vegan or snack

freeform

Use this key wenn you want to specify keyword and send it to AdServer

Please pass only lower case strings without any special characters or spaces.

For example: car or logistic or health

Use this key wenn you want to specify keywords and send it to AdServer

Please pass only lower case strings without any special characters or spaces.

For example: hardware or software or clothing

0-99

100-199

200-299

300-399

400-499

500+

1

0

Marks a tag as being integrated into an "AMP" environment

Examples:

1 = ja

0 = nein