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Format introduction

Top Scroller

The Top Scroller is a responsive advertising format that is positioned at the top of the screen and occupies 80% of the
immediately visible area (individual titles use 50% height or place the format below the navigation bar. You can find the details in
the publisher list:
https://docs.google.com/spreadsheets/d/1N9aIdtC0MZwVXhPyPy28KYcK_7cntxBfImdGoyRRmf8/edit?usp=sharing
Various images, videos and interactive elements can be placed. An interaction arrow or normal scrolling moves the advertising
material upwards and it disappears from the viewport.
You can also look at the demo page (to get a live demo for one of the other publishers below, append the parameter
/?sdmad=demo=mttpstest to the URL)



Include Page
tb_logo_stroeer
tb_logo_stroeer

File format options for delivery by customers

Iframe / Javascript Redirect (100% dynamic)
Or
HTML5 file (100% dynamic)
Or
Physical (JPEG, PNG)

  • 1920x1080 (16:9)Image is displayed in the correct aspect ratio (16:9), centred
  • An individual background colour can be defined on request
  • Standard background colour #000 (black)

Measurements & file size

  • Size: 100% dynamic, the size of the advert must adapt in height and width

  • Width: 100% of the browser width

  • Height: It varies depending on the publisher, standard is 80% of the browser height, but can also be set to 50% of the browser
    height.

  • File size: 400 KB initial + 800 KB reload

  • File size with video integration: 400 KB initial + 5 MB reload after user interaction

    Expand
    titleClick here to expand... Allgemeine Informationen mit Video/Audio Inhalten

    General information for creatives with video / audio content

    Include Page
    General information for creatives with video / audio content [Engl.]
    General information for creatives with video / audio content [Engl.]


  • Video

    • Delivery in 16:9 video

    • File format: MP4 video, video source only (video URL)

    • The following specifications must be adhered to:

    Spezifikation
    Anforderung
    FormatMP4
    ConversionH.264
    Framerate25 fps
    Colour intensity

    32 Bit

    Resolution1280x720
    Side Ratio16:9
    Max. file size5 MB
    Max. spot duration30 seconds
    Audio / SoundPlease keep in mind that the loudness standard is EBU R 128. The sound must be
    integrated into the video.

    Playing


    		The base material should start immediately in the first frame, black images at the
    beginning or end of the advert are not permitted.
    Please ensure that the video does not contain any black bars next to or above/below
    the video.


Zu beachten ist:

Note
titleWichtig: Responsives HTML5

The advertising medium must be created as responsive HTML5, so that the entire content scales and adapts to the width and height of the window.


Note
titleImportant

To achieve the best possible presentation across the publishers' websites, avoid placing important content (text, logos, CTAs, etc.) at the bottom, as they could be overlaid by publisher elements.

Besonderheiten Publisher

T-Online is an exception in the portfolio, as it only allows 50% height for the top scroller. If your booking includes a placement on T-Online, the advertising material must also support a height of 50%.

  • All ClickCommands and tracking pixels must fully support HTTPs. Make sure that redirects to external servers are executed
    independently of the protocol (example: //www.andererServer.de).

  • Please deliver the advertising material at least 10 working days before the start of the campaign.

Notes: 

  • All trackings and redirects must be defined as SSL-capable.
  • All advertising media tags/trackings to be used by us must contain the GDPR macros in accordance with TCF v2.0 and all
    vendors used must be registered in the TCF v2.0 (Transparency and Consent Framework) of the IAB


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styleheight:10px


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tb_html5_engl.
tb_html5_engl.

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styleheight:10px


Include Page
tb_general_technical_specifications [Engl.]
tb_general_technical_specifications [Engl.]

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