Info

The acronym "AMP" stands for accelerated mobile pages.

Google introduced this project in order to ensure that the end user utilizes a minimal amount of mobile data as possible and at the same time to keep the webpage clean and load quickly.
Due to the nature of these pages including custom JS Code on these pages are restricted.

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Table of Contents

Glossary

Term	Description
Ad slots	Describes a space on a HTML page which gets filled with advertisements depending on where the slot is placed on the page and which name is mapped to the slot. Example: An ad slot gets placed on top or under the navigation. This slot will be declared as topmobile
Ad slot Size	An ad slot contains one or multiple format sizes. example: the following format sizes will be mapped to the slot topmobile: 300x250,320x150,320x100,320x75,320x50
Network ID	Every adserver from Google Ad Manager 360 has a unique ID. The network ID is: 4444
Ad unit	The adunit declares the technical site in the ad server example: m.amp_YOURSITENAME
MCM	Multiple Manage Inventory Without MCM, the ad request from GAM will be blocked! example:/4444,12345678/m.amp.test
Zone	The zone declares the category of your page. Through this the delivery can be targeted directly per category. example: YOURSITENAME_homepage
Postfix	The postfix gets tagged onto the end of the set zone. This is necessary in order to book a specific campaign on a specific slot. example: The AMP tag for the slot topmobile will get the postfix "_b1". (topmobile2 = "b2" topmobile3 = "_b3" etc...)
TAG ID	The TAG ID is used to map our header bidder to a specific ad unit.
Cookie Sync Tag	The cookie sync tag is necessary to synchronize User ID's which are mandatory for targeting.
amp-iframe	The amp-iframe component must be integrated for a clean communication between the header bidder and Admanager 360

Standard Setup:

In order to implement AMP Tags we recommend the following setup:

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Info

Mobile Halfpage Ad und das Large Inline Ad

The mobile halfpage ad (300x600) and the mobile large inline ad (320x480), depending on how the
website layout, can be delivered either on the ad slot topmobile2 or topmobile3.
Please discuss this format with your contact person to identify the correct ad slot for these formats.
In this documentation we will use the topmobile2 for these formats.

Which changes occur when not using the topmobile2?

In this case please make sure:

The sizes 300x600 and 320x40 are added to the proper AMP Tag.
The width and height of the AMP tag has to be adjusted. (for this example: width: 320 height: 600)
The key values need to be added to the ad slot:
1. "af": [ ..., "mhpad", "lainl"] and"flag": "inint" have to both be available if both formats are to be delivered on one ad slot.

What to do if both formats should not be deliverd on the same slot?

For this example lets say that the mobile halfpage ad (300x600) should be deliverd on topmobile2
and the mobile large inline ad (320x480) should be delivered on the slot topmobile3.

Please make sure to:

topmobile2: Add the key values for the mobile halfpage ad→ "af": [ ..., "mhpad" ]
topmobile3: Add the key values for the large inline ad → "af": [ ..., "lainl"] und "flag": "inint"

Ad slot	Format sizes
topmobile2 (b2)	300x600,320x480,300x252,300x250,320x150,320x100,320x75,320x50,37x32
topmobile3 (b3)	300x253,300x250,320x150,320x100,320x75,320x50,37x33
topmobile4 (b4)	300x254,300x250,320x150,320x100,320x75,320x50,37x34
stickyfooter	320x50,50x31

Placement recommendations for AMP Tags

we recommend the following placement tags for your AMP-Page:

Ad slot	Placement recommendation
topmobile2 (b2)	After the first picture/or Page introductary text
topmobile3 (b3)	Depending on the length of an article after every paragraph
topmobile4 (b4)	Depending on the length of an article after every paragraph
stickyfooter	On the bottom of the display edge

Here is an example for positioning the slots topmoible2(b2), topmobile3(b3) and stickyfooter.

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Code Block
*___stickyfooter___* <amp-ad ... type="doubleclick" data-enable-refresh="30" data-slot="/4444,MCM/m.amp_IHRSEITENNAME.de/ZONE_amp_stickyfooter" ... </amp-ad>

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Code Block

language	xml

<amp-ad width=320 height=600
    type="doubleclick"
    data-slot="/4444,MCM/m.amp_IHRSEITENNAME.de/ZONE_amp_b2"
    data-multi-size="300x600,320x480,300x252,300x250,320x150,320x100,320x75,320x50,37x32"
    data-multi-size-validation="false"
    rtc-config='{
   "urls": [ "https://s2s.yieldlove-ad-serving.net/openrtb2/amp?tag_id=IHRETAGID&curl=CANONICAL_URL&w=ATTR(width)&h=ATTR(height)&ms=ATTR(data-multi-size)&gdpr_consent=CONSENT_STRING" ],
   "vendors": {
       "criteo": {"NETWORK_ID": 9896,"PUBLISHER_SUB_ID": "IHRSEITENNAME.de_amp_300x250_1"} },
       "timeoutMillis": 999,
       "sendRegardlessOfConsentState": true
      }'
json='{"targeting": {"beacon":"no", "yieldlove_meta": "pid:IHRETAGID.sb:f","kw": "amp","keywords": ["b2", "amp"],"adslot": "topmobile2","af": ["moad2x1", "moad3x1", "moad4x1", "moad6x1", "mmrec", "mhpad", "lainl"],"as": "topmobile2", "flag": "inint"}}'>
</amp-ad>

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Code Block
data-slot="/4444,MCM/m.amp_IHRSEITENNAME/ZONE_amp_b2"

The data slot is mapped to the ad unit ID. We will provide the ID, this ID has to be included in each AMP tag.

MCM: After the Network ID for our Google Ad Manger ID "4444," the MCM ID should be inserted. Please ensure that this value is separated by a comma. We will provide you with the necessary ID.

Please be aware you will need to replace the "ZONE" with the proper zone for your current page.

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Code Block

language	xml

***___stickyfooter___***
<amp-sticky-ad layout="nodisplay">
	<amp-ad width="320"
		height="50"
		type="doubleclick"
		data-slot="/4444,MCM/m.amp_IHRSEITENNAME.de/ZONE_amp_stickyfooter"
		data-multi-size="320x50,50x31"
		data-multi-size-validation="false"
 		rtc-config='{    
		"urls": [ "https://s2s.yieldlove-ad-serving.net/openrtb2/amp?tag_id=IHRETAGID&curl=CANONICAL_URL&w=ATTR(width)&h=ATTR(height)&ms=ATTR(data-multi-size)&gdpr_consent=CONSENT_STRING" ],
    	"vendors": {
        	"criteo": {"NETWORK_ID": 9896,"PUBLISHER_SUB_ID": "IHRSEITENNAME.de_amp_320x50_1"} },
        	"timeoutMillis": 999,
            "sendRegardlessOfConsentState": true
            }' 
		json='{"targeting": {"beacon":"no", "yieldlove_meta": "pid:IHRETAGID.sb:f","kw": "amp","keywords": ["stickyfooter", "amp"],"adslot": "stickyfooter","af": ["moad6x1", "stick"],"as": "stickyfooter"}}'>
	</amp-ad>
</amp-sticky-ad>

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Code Block

language	xml

***___topmobile2 inkl. 300x600 und 320x480___***
<amp-ad width=320 height=600
    type="doubleclick"
    data-slot="/4444,MCM/m.amp_IHRSEITENNAME.de/ZONE_amp_b2"
    data-multi-size="300x600,320x480,300x252,300x250,320x150,320x100,320x75,320x50,37x32"
    data-multi-size-validation="false"
    rtc-config='{
   "urls": [ "https://s2s.yieldlove-ad-serving.net/openrtb2/amp?tag_id=IHRETAGID&curl=CANONICAL_URL&w=ATTR(width)&h=ATTR(height)&ms=ATTR(data-multi-size)&gdpr_consent=CONSENT_STRING" ],
   "vendors": {
       "criteo": {"NETWORK_ID": 9896,"PUBLISHER_SUB_ID": "IHRSEITENNAME.de_amp_300x250_1"} },
       "timeoutMillis": 999,
       "sendRegardlessOfConsentState": true
      }' 
	json='{"targeting": {"beacon":"no", "yieldlove_meta": "pid:IHRETAGID.sb:f","kw": "amp","keywords": ["b2", "amp"],"adslot": "topmobile2","af": ["moad2x1", "moad3x1", "moad4x1", "moad6x1", "mmrec", "mhpad","lainl"],"as": "topmobile2", "flag": "inint"}}'>
</amp-ad>


***___topmobile3___***
<amp-ad width=320 height=253
    type="doubleclick"
    data-slot="/4444,MCM/m.amp_IHRSEITENNAME.de/ZONE_amp_b3"
    data-multi-size="300x253,300x250,320x150,320x100,320x75,320x50,37x33"
    data-multi-size-validation="false"
	rtc-config='{
   	"urls": [ "https://s2s.yieldlove-ad-serving.net/openrtb2/amp?tag_id=IHRETAGID&curl=CANONICAL_URL&w=ATTR(width)&h=ATTR(height)&ms=ATTR(data-multi-size)&gdpr_consent=CONSENT_STRING" ],
  	"vendors": {
        "criteo": {"NETWORK_ID": 9896,"PUBLISHER_SUB_ID": "IHRSEITENNAME.de_amp_300x250_2"} },
        "timeoutMillis": 999,
        "sendRegardlessOfConsentState": true
        }' 
	json='{"targeting": {"beacon":"no", "yieldlove_meta": "pid:IHRETAGID.sb:f","kw": "amp","keywords": ["b3", "amp"],"adslot": "topmobile3","af": ["moad2x1", "moad3x1", "moad4x1", "moad6x1", "mmrec"],"as": "topmobile3"}}'>
</amp-ad>

***___topmobile4___***
<amp-ad width=320 height=254
    type="doubleclick"
    data-slot="/4444,MCM/m.amp_IHRSEITENNAME.de/ZONE_amp_b4"
    data-multi-size="300x254,300x250,320x150,320x100,320x75,320x50,37x34"
    data-multi-size-validation="false"
    rtc-config='{    "urls": [ "https://s2s.yieldlove-ad-serving.net/openrtb2/amp?tag_id=IHRETAGID&curl=CANONICAL_URL&w=ATTR(width)&h=ATTR(height)&ms=ATTR(data-multi-size)&gdpr_consent=CONSENT_STRING" ],
    "vendors": {
        "criteo": {"NETWORK_ID": 9896,"PUBLISHER_SUB_ID": "IHRSEITENNAME.de_amp_300x250_3"} },
        "timeoutMillis": 999,
        "sendRegardlessOfConsentState": true
        }' 
	json='{"targeting": {"beacon":"no", "yieldlove_meta": "pid:IHRETAGID.sb:f","kw": "amp","keywords": ["b4", "amp"],"adslot": "topmobile4","af": ["moad2x1", "moad3x1", "moad4x1", "moad6x1", "mmrec"],"as": "topmobile4"}}'>
	</amp-ad>


***___stickyfooter___***
<amp-sticky-ad layout="nodisplay">
	<amp-ad width="320"
		height="50"
		type="doubleclick"
		data-slot="/4444,MCM/m.amp_IHRSEITENNAME.de/ZONE_amp_stickyfooter"
		data-multi-size="320x50,50x31"
		data-multi-size-validation="false"
 		rtc-config='{    
		"urls": [ "https://s2s.yieldlove-ad-serving.net/openrtb2/amp?tag_id=IHRETAGID&curl=CANONICAL_URL&w=ATTR(width)&h=ATTR(height)&ms=ATTR(data-multi-size)&gdpr_consent=CONSENT_STRING" ],
    	"vendors": {
        	"criteo": {"NETWORK_ID": 9896,"PUBLISHER_SUB_ID": "IHRSEITENNAME.de_amp_320x50_1"} },
        	"timeoutMillis": 999,
            "sendRegardlessOfConsentState": true
            }' 
		json='{"targeting": {"beacon":"no", "yieldlove_meta": "pid:IHRETAGID.sb:f","kw": "amp","keywords": ["stickyfooter", "amp"],"adslot": "stickyfooter","af": ["moad6x1", "stick"],"as": "stickyfooter"}}'>
	</amp-ad>
</amp-sticky-ad>
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Optional b6, b7 und b8

***___topmobile6___***
<amp-ad width=320 height=257
    type="doubleclick"
    data-slot="/4444,MCM/m.amp_IHRSEITENNAME.de/ZONE_amp_b6"
    data-multi-size="300x257,300x250,320x150,320x100,320x75,320x50,37x36"
    data-multi-size-validation="false"
    rtc-config='{    "urls": [ "https://s2s.yieldlove-ad-serving.net/openrtb2/amp?tag_id=IHRETAGID&curl=CANONICAL_URL&w=ATTR(width)&h=ATTR(height)&ms=ATTR(data-multi-size)&gdpr_consent=CONSENT_STRING" ],
    "vendors": {
        "criteo": {"NETWORK_ID": 9896,"PUBLISHER_SUB_ID": "IHREPUBLISHERSUBID"} },
        "timeoutMillis": 999,
        "sendRegardlessOfConsentState": true
        }' 
	json='{"targeting": {"beacon":"no", "yieldlove_meta": "pid:IHRETAGID.sb:f","kw": "amp","keywords": ["b6", "amp"],"adslot": "topmobile6","af": ["moad2x1", "moad3x1", "moad4x1", "moad6x1", "mrec"],"as": "topmobile6"}}'>
	</amp-ad>
	
	***___topmobile7___***
<amp-ad width=320 height=258
    type="doubleclick"
    data-slot="/4444,MCM/m.amp_IHRSEITENNAME.de/ZONE_amp_b7"
    data-multi-size="300x258,300x250,320x150,320x100,320x75,320x50,37x37"
    data-multi-size-validation="false"
    rtc-config='{    "urls": [ "https://s2s.yieldlove-ad-serving.net/openrtb2/amp?tag_id=IHRETAGID&curl=CANONICAL_URL&w=ATTR(width)&h=ATTR(height)&ms=ATTR(data-multi-size)&gdpr_consent=CONSENT_STRING" ],
    "vendors": {
        "criteo": {"NETWORK_ID": 9896,"PUBLISHER_SUB_ID": "IHREPUBLISHERSUBID"} },
        "timeoutMillis": 999,
        "sendRegardlessOfConsentState": true
        }' 
	json='{"targeting": {"beacon":"no", "yieldlove_meta": "pid:IHRETAGID.sb:f","kw": "amp","keywords": ["b7", "amp"],"adslot": "topmobile7","af": ["moad2x1", "moad3x1", "moad4x1", "moad6x1", "mmrec"],"as": "topmobile7"}}'>
	</amp-ad>
	
		***___topmobile8___***
<amp-ad width=320 height=259
    type="doubleclick"
    data-slot="/4444,MCM/m.amp_IHRSEITENNAME.de/ZONE_amp_b8"
    data-multi-size="300x259,300x250,320x150,320x100,320x75,320x50,37x38"
    data-multi-size-validation="false"
    rtc-config='{    "urls": [ "https://s2s.yieldlove-ad-serving.net/openrtb2/amp?tag_id=IHRETAGID&curl=CANONICAL_URL&w=ATTR(width)&h=ATTR(height)&ms=ATTR(data-multi-size)&gdpr_consent=CONSENT_STRING" ],
    "vendors": {
        "criteo": {"NETWORK_ID": 9896,"PUBLISHER_SUB_ID": "IHREPUBLISHERSUBID"} },
        "timeoutMillis": 999,
        "sendRegardlessOfConsentState": true
        }' 
	json='{"targeting": {"beacon":"no", "yieldlove_meta": "pid:IHRETAGID.sb:f","kw": "amp","keywords": ["b8", "amp"],"adslot": "topmobile8","af": ["moad2x1", "moad3x1", "moad4x1", "moad6x1", "mmrec"],"as": "topmobile8"}}'>
	</amp-ad>

What needs to be changed? (short version)

Snippet from the Template	In Orange the lines that need to be replaced
data-slot="/4444/m.amp_IHRSEITENNAME.de/ZONE_amp_sticky	data-slot="/4444,MCM/m.amp_IHRSEITENNAME.de/ZONE_amp_sticky
"urls": [ "https://s2s.yieldlove-ad-serving.net/openrtb2/amp?tag_id=IHRETAGID&	"urls": [ "https://s2s.yieldlove-ad-serving.net/openrtb2/amp?tag_id=IHRETAGID&
"PUBLISHER_SUB_ID": "IHRSEITENNAME.de_amp_320x50_1"}	"PUBLISHER_SUB_ID": "IHRSEITENNAME.de_amp_320x50_1"}
"pid:IHRETAGID.sb:f",	"pid:IHRETAGID.sb:f",

Cookie Sync Iframe

The cookie Sync tag is necessary for the SSPs to synchronize the user id's.
User IDs are required for targeting.

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Versions Compared

Old Version 4

New Version Current

Key

Standard Setup:

Mobile Halfpage Ad und das Large Inline Ad

Placement recommendations for AMP Tags

What needs to be changed? (short version)

Cookie Sync Iframe

Page Comparison

Versions Compared

Old Version 4

New Version Current

Key

Standard Setup:

Mobile Halfpage Ad und das Large Inline Ad

Placement recommendations for AMP Tags

What needs to be changed? (short version)

Cookie Sync Iframe