Page Comparison

File format

• .gif / .jpg / .png
• HTML5 as Iframe Redirect

• network or theme channel rotation:
  • only HTML5 as Iframe Redirect

File size

File size:

• The Fireplace Ad has to be delivered in three parts that can be put together (each as an independent creative).
• It is not possible to use a single background graphic.
  

  • Superbanner: 970 x 90 pixels (standard)

    • may different from publisher to publisher (see point below Publisher Feature")
    • kann je nach Publisher abweichen (siehe Punkt unten "Besonderheiten Publisher")

  • Skyscraper left (docked to the Superbanner on the left): 120 x 600 pixels

  • Skyscraper right (docked to the Superbanner on the right): 120 x 600 pixels

• For network and theme channel rotations the following should be noted:
  
  • Superbanner: 100% x 90 pixels
    • the width of the Superbanner must be 100% dynamic, as there are differences in the individual publisher page layouts.
    • Here it is important to note that the skyscrapers have a fixed size and should correlate with the dynamic Superbanner content. Because of the fact that the skyscrapers are sticky, they should be able to stand alone in terms of content. 
      
      
• physically all 3 banners: 200 KB (incl. tracking)
  .gif / .jpg / .png: 200 KB
• per redirect per banner: 150 KB initial load (incl. tracking) + 300 KB subload (incl. tracking)
  

Special features of Publisher

Delivery

Only physical ads or Iframe Redirects can be used.

Fireplace Ad:
The Fireplace Ad must be delivered in three parts that can be put together (each as a separate Creative). It is not possible to use a single background graphic. The dimensions below apply to the side docking of the Skyscrapers to the Leaderboard.

If the format is to be played out on a dynamic website, dynamic advertising media are required.

For network and theme channel rotations the following should be noted:

• Superbanner: HTML5 (physical or redirect), must be 100% dynamically scaled in width

Background colour:
We also require the hexadecimal colour code for the optional colouring of the background (example: #000000). The color may not be white (#ffffff). A clickable background colour is not possible.