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By implementing your own CMP, you must make sure to get the consent from the user for the IAB TCF 2.0 Vendor 'Google Advertising Products' with the Vendor ID: 755.

In case there is no consent given, currently we do not deliver ads to that site. A solution to provide ads to the user who declined personalized content and cookies will be available in the beginning of Q4/2020.

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Code Block
languagejs
titlePublisher CMP
linenumberstrue
  <script src="http://cdn.stroeerdigitalgroup.de/metatag/live/beispielseite/metaTag.min.js" type="text/javascript"></script>
    <script type="text/javascript">
		SDG.Publisher.setAdServerConsent(consent);
        SDG.Publisher.setZone('mode');
        SDG.Publisher.addKeywords(['auto','auto_news','naesse','reifen']);
        SDG.Publisher.addKeyValue('geschlecht', 'frau');
        SDG.Publisher.addKeyValues({ 'interessen' : ['finanzen', 'autosport', 'mode'] });
        SDG.Publisher.registerSlot('banner', 'headerBeforeNavigation').load();
        SDG.Publisher.registerSlot('rectangle', 'adInContent').load();
        SDG.Publisher.registerSlot('sky', 'adInSidebar').load();
        SDG.Publisher.finalizeSlots();
    </script>

Limited Ads

Google introduced limited ads (LTD) to create the ability to serve ads in a limited way in the absence of consent for the use of cookies or other local identifiers.

As long as your CMP uses the IAB TCF v2.0 consent framework, DFP will attempt to serve an eligible limited ad when there is no consent for Purpose 1.

If  one of the following conditions are met for Google as an ad technology provider, limited ads will be served:

  • No consent for Purposes 1, 3, and 4
  • Legitimate interest or consent for Purposes 2, 7, 9, and 10

More details concerning limited ads can be found here


Info

To check your set up and in case of technical questions, you can always reach our Support Center at "CMP-Hilfe". In case you do not have an account yet, please contact your Account Manager at Ströer.

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